Apex Hides the Hurt

Apex Hides the Hurt

by Colson Whitehead

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Apex Hides the Hurt 3.6 out of 5 based on 0 ratings. 7 reviews.
Guest More than 1 year ago
I don't know how Colson Whitehead came up with this, but every word, every line in this novel, is pitch-perfect. I can't imagine this book being any other way, and it seems like Mr. Whitehead must have put a monumental effort towards writing this piece. I enjoyed reading it immensely, and I can't wait to pick up copies of his other two books. He almost reminds me of Toni Morrison, in the way that he presents moral issues through fantastic diction and great focus. This is an amazing effort from an amazing young author, and I sincerely hope he keeps up the good work.
bookworx on LibraryThing More than 1 year ago
You will wait and wait for a torn town to be renamed, might as well have been named Vanilla Bean.Fun and full of mentionable marketing metaphors.
mzonderm on LibraryThing More than 1 year ago
I found this book oddly lacking in tension. Not all books have to have tension, but I got the feeling that this book was supposed to. The main character is supposed to decide between two factions in a small town that have different ideas about how or whether to rename the town. The tension between these two opposing parties should be at the heart of this book, but I never felt it.
littlegeek on LibraryThing More than 1 year ago
The latest by Whitehead was a bit of a disappointment for me. Sure, it still has the brilliant writing, the slightly weird but gets under your skin symbolism, the sardonic world-weary knowingness, the wft happened in US race relations perspective, the scathing humor and all the other Whiteheadisms I've grown to love. Maybe it was that I listened to it from an audible download and didn't really like the reader. It seemed a little small after John Henry Days.
ethereal_lad on LibraryThing More than 1 year ago
Whitehead Brings the SnarkAPEX HIDES THE HURTA nameless nomenclature consultant comes to the town of Winthrop, which is looking to change its name. Three prominent citizens have different ideas about what to call the town. The mayor, a descendant of the escaped slaves that founded the town, want to name it Freedom. Albie Winthrop, a descendant of the robber baron who bought an industry¿barbed wire fence production¿wants to keep the name Winthrop. And Lucky Aberdeen, a software guru who has revitalized the town¿s economy, votes for New Prospera.Whitehead¿s protagonist, who has suffered a recent fall from grace, wanders through the town, feted and seduced by the three factions. On this framework, Whitehead examines contemporary culture, history, advertising, race relations, and the whole process of branding. The satire and snark is laid on thick, in Whitehead¿s crisp sentences that sparkle like the driest of ginger ale. It¿s part Dilbert, part Invisible Man. It is chockfull of quotable one-liners, yet it manages to be profound. All the shiny new names, rebranding, focus groups and target demographics can¿t hide the wounds inflicted by history.
Anonymous More than 1 year ago
Just what I said, Wow!
Anonymous More than 1 year ago