1940s Fashion

1940s Fashion

by Fiona Kay, Neil R. Storey


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Despite—or perhaps because of—the privations of war, the 1940s was one of the greatest decades for fashion in Britain. The mantra of ‘make-do and mend’ spawned a decade of creativity, and a generation who would not let austerity prevent them from looking good. Transatlantic, and military influences, were everywhere, and after the war was over Dior’s ‘New Look’ set the scene for the fashions of the prosperous 1950s. Fashion in the 1940s is a profusely illustrated and fascinating guide to the changing styles in fashion, make-up, suits and styles through the war years and over the years of austerity from the legacies of the 1930s through make-do-and mend and knitted wonders to Demob suits, and the "New Look." Interest in wartime fashion has never been higher, with thousands of people regularly dressing in 1940s styles, or using the styles of the decade as an influence for a modern wardrobe. Illustrated with a wealth of images not seen since the war years, this is the perfect introduction for anyone interested in remembering, or recreating, the style of the decade.

Product Details

ISBN-13: 9781445679150
Publisher: Amberley Publishing
Publication date: 11/01/2018
Series: Britain's Heritage Series
Pages: 64
Product dimensions: 6.50(w) x 9.25(h) x (d)

About the Author

Fiona Kay and Neil R. Storey coauthored Newcastle Battalions on the Somme.

Table of Contents

1 Introduction 4

2 When War Broke Out 8

3 When the Siren Wailed 13

4 Battle Dress 22

5 Fashion on the Ration 31

6 The Men and Women about Town 40

7 Wartime Weddings 50

8 The New Look 55

9 What Now? 61

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