Advertising to Children

Advertising to Children

by Marcia Amidon Lusted

Hardcover(Library Binding)

$37.07

Product Details

ISBN-13: 9781604531077
Publisher: Abdo Publishing
Publication date: 09/01/2008
Series: Essential Viewpoints Series: Set 3
Pages: 112
Product dimensions: 6.10(w) x 9.10(h) x 0.50(d)
Age Range: 12 - 17 Years

Table of Contents


Marketing 101     6
A History of Kids as Consumers     18
Marketing to Kids Today     30
Food Marketing     42
Creating Savvy Consumers     54
Brand Conscious, from Babies to Teens     64
Limiting the Marketing Machine     76
How Much Stuff Is Too Much?     88
Timeline     96
Essential Facts     100
Additional Resources     102
Glossary     104
Source Notes     106
Index     110
About the Author     112

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