The Art of Business: In the Footsteps of Giants

The Art of Business: In the Footsteps of Giants

by Raymond T. Yeh, Stephanie Yeh

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Discover how modern business giants such as Herb Kelleher of Southwest Airlines, Gordon Moore of Intel, and Earl Bakken of Medtronic have developed enterprises with soul by applying the five strategic arts of possibility, timing, leverage, mastery, and leadership outlined by the ancient strategist Sun Tzu in The Art of War. Such enterprises achieve organizational excellence and lasting market dominance, and their leaders are envied, copied, and avidly followed by many. This book offers you the opportunity to walk with these giants, learn their secrets, delve into their minds, and experience these five arts as they do.

Product Details

ISBN-13: 9780975427736
Publisher: Greenleaf Book Group, LLC
Publication date: 10/01/2004
Sold by: Barnes & Noble
Format: NOOK Book
File size: 3 MB

Table of Contents

The Art of Possibility5
Medtronic--Restoring People to Full Life16
Grameen Bank--Micro Lending for the Poor26
Southwest Airlines--Being Whole34
The Art of Timing57
Royal Dutch/Shell--Using Scenario Analysis to Create Future Memories66
Intel--Leaping Into the Future with Moore's Law77
Southwest Airlines--Strike With the Force and Alacrity of a Puma90
The Art of Leverage101
Wal-Mart--An Agent for Customer110
Dell Inc.--The Direct Connection122
Southwest Airlines--Think Small139
The Art of Mastery159
Singapore--Thinking Schools, Learning Nation, and Gracious Society172
The UCLA Bruins--Be Quick but Don't Hurry186
Southwest Airlines--Lean, Fit, and Ready195
The Art of Leadership207
John Wooden--Success is Peace of Mind215
Earl Bakken--Ready, Fire, Aim226
Herb Kelleher--Making a Difference While Having Fun236
In the Footsteps of Giants259

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