An attractively packaged three-CD collection, ARTIST OF THE CENTURY makes its case for the King's supremacy by sticking to high heat -- that is, almost all of the 75 tracks are tried-and-true monsters of the Elvis Presley catalogue. Beginning with his epochal 1954 Sun debut, "That's Alright," the set rolls through the chart busters of succeeding decades before winding up at Graceland with one of the few obscurities included here: a 1976 home recording of "For the Heart" that wasn't a hit for Elvis but was for the Judds after being retitled "I Had a Dream." Elsewhere, the juggernaut of superhits is pleasantly interrupted by surprising inclusions on the order of "It Hurts Me," a gem penned by Charlie Daniels and Bob Johnston that finds Presley delivering one of the most sophisticated, subtle performances of his career. But mostly this is a collection of white-hot rockers, tear-jerking ballads, down-home gospel (the powerhouse "Run On"), Christmas songs, and lusty R&B, all of which proves that Elvis was both the master of any style he approached -- and still maturing as a singer when the end came. Colin Escott provides succinct background on each song's history in the liner notes, and the track listings include musician, producer, and engineer credits. Well done in all respects. And as for the title, point made.