The Artist's Guide to Selling Work

The Artist's Guide to Selling Work

by Annabelle Ruston

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Overview

This best-selling guide provides all the advice artists and craftspeople need to sell their work in today's competitive market. This fantastic new edition has been updated with essential advice on how to make full use of digital opportunities for selling your work, such as social networking and e-marketing.

It contains information and suggestions about:

Selecting and approaching galleries

Pricing and payments

Royalty rates and financial management

Sample contracts and other legal considerations

Creating a website and maximising hits

Mastering social media to increase your visibility

Managing sales via online stores such as Etsy, Folksy or ebay

Printing your own reproductions and marketing them

With a foreword by Mary Ann Rogers, one of Britain's most acclaimed watercolour painters and awarded 'Best Selling Published Artist' by the Fine Art Trade Guild in 2009.

Product Details

ISBN-13: 9781912217472
Publisher: Bloomsbury USA
Publication date: 09/18/2018
Pages: 176
Product dimensions: 5.55(w) x 8.43(h) x 0.40(d)

About the Author

Annabelle Ruston is an editor with the Fine Art Trade Guild, one of whose main functions is to guide its members through the potential pitfalls of selling their work.

Table of Contents

Preface

Introduction

1 The business side of being an artist

2 The different types of art business

3 Selecting the right business

4 How businesses find artists

5 Making an approach

6 Pricing original work

7 Terms and conditions between artists and galleries

8 Case studies: agreements between artists and galleries

9 Selling direct

10 How to make exhibitions work

11 Agents

12 Copyright and reproduction rights

13 Working with publishers and licensing work

14: Contracts between artists and publishers or licensees

15 Printing your own work

16 Case studies

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