"Kim and Mauborgne have followed one blockbuster book with another. BLUE OCEAN SHIFT takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether. You needn't be an entrepreneur or techie to take advantages of these insights. You just have to be willing to challenge the assumptions of your industry, ask fresh questions, andget thisembrace your humanness."Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human
"BLUE OCEAN SHIFT is great: Practical, useful, real-world."Inc.
"An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy....BLUE OCEAN SHIFT
provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative."Forbes
"The challenge of any business is to grow in markets that are crowded and competitive, and to do it in a way that is intelligent, effective, and humane. In BLUE OCEAN SHIFT, you will find all of that and more as Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or Fortune 500 company."
Ram Charan, CEO and board advisor, New York Times bestselling author of Execution
"[A] stirring business primer...[BLUE OCEAN SHIFT] includes powerful real-life examples....This invaluable guide will be empowering to business-minded readers."Publishers Weekly
Starred Review: "While [Blue Ocean Strategy] helped to identify new avenues for strategic success, it fell short on providing the actual steps needed to jump from a crowded marketplace into the fabled blue ocean of the title. [BLUE OCEAN SHIFT], however, provides a clear process for business identifying opportunities and developing plans for change...This tide provides a course of action for readers of the authors' previous books and should find a large readership among all organizational levels. Highly recommended."
"BLUE OCEAN SHIFT proves to be worth the wait. It is a practical, well-written guide to finding and exploiting blue ocean markets, informed by the experiences of companies and other organizations that have chosen to seek them out rather than compete toe-to-toe in established markets."Strategy + Business
This work is the follow-up to INSEAD strategy professors Kim and Mauborgne's Blue Ocean Strategy (2005). While the first book helped to identify new avenues for strategic success, it fell short on providing the actual steps needed to jump from a crowded marketplace into the fabled blue ocean of the title. This title, however, provides a clear process for businesses identifying opportunities and developing plans for change. It begins with a review of the authors' blue ocean strategy, with new case studies showing how it can be applied to almost any organization from youth orchestras to large, multinational conglomerates. The second part of the book breaks down the approach into five, well-defined steps. The authors provide guidance and examples on how to apply each step within an organization. While tools to develop a plan of attack are offered, Kim and Mauborgne argue that the process works best when a company takes the time to self-reflect and connect with consumers about their needs. VERDICT This tide provides a course of action for readers of the authors' previous book and should find a large readership among all organizational levels. Highly recommended.—John Rodzvilla, Emerson Coll., Boston