ISBN-10:
0262632446
ISBN-13:
9780262632447
Pub. Date:
08/24/2001
Publisher:
MIT Press
Design by Numbers

Design by Numbers

by John Maeda, Paola Antonelli
Current price is , Original price is $44.95. You

Temporarily Out of Stock Online

Please check back later for updated availability.

Overview

A pioneering graphic designer shows how to use the computer as an artistic medium in its own right.

Most art and technology projects pair artists with engineers or scientists: the artist has the conception, and the technical person provides the know-how. John Maeda is an artist and a computer scientist, and he views the computer not as a substitute for brush and paint but as an artistic medium in its own right. Design By Numbers is a reader-friendly tutorial on both the philosophy and nuts-and-bolts techniques of programming for artists.

Practicing what he preaches, Maeda composed Design By Numbers using a computational process he developed specifically for the book. He introduces a programming language and development environment, available on the Web, which can be freely downloaded or run directly within any JAVA-enabled Web browser. Appropriately, the new language is called DBN (for "design by numbers"). Designed for "visual" people—artists, designers, anyone who likes to pick up a pencil and doodle—DBN has very few commands and consists of elements resembling those of many other languages, such as LISP, LOGO, C/JAVA, and BASIC.

Throughout the book, Maeda emphasizes the importance—and delights—of understanding the motivation behind computer programming, as well as the many wonders that emerge from well-written programs. Sympathetic to the "mathematically challenged," he places minimal emphasis on mathematics in the first half of the book. Because computation is inherently mathematical, the book's second half uses intermediate mathematical concepts that generally do not go beyond high-school algebra. The reader who masters the skills so clearly set out by Maeda will be ready to exploit the true character of digital media design.

Product Details

ISBN-13: 9780262632447
Publisher: MIT Press
Publication date: 08/24/2001
Series: The MIT Press
Edition description: Reprint
Pages: 250
Product dimensions: 10.00(w) x 10.00(h) x 0.75(d)
Age Range: 18 Years

About the Author

An internationally recognized leader at the intersection of design and technology, John Maeda is Design Partner at the venture capital firm Kleiner Perkins Caufield & Byers in Silicon Valley. He served until 2014 as the 16th President of the Rhode Island School of Design (RISD) and before that was Associate Director of the MIT Media Lab. He is a designer, technologist, and catalyst behind the national movement to transform STEM (science, technology, engineering and math) to STEAM with the addition of the arts. He is the author of Design by Numbers (1999), The Laws of Simplicity (2006) and Redesigning Leadership (2011), all published by The MIT Press.

Table of Contents

Foreword9
Preface13
1Begin19
2Commands23
3Line29
4Lines35
5Variables45
6Repeat55
7Calculate69
8Dot83
9Dots99
10Nest109
11Question121
12Commands135
13Time149
14Paint165
15React175
16Touch189
17Network203
18Change217
19Numbers235
20End251
Bibliography255

What People are Saying About This

Endorsement

John Maeda shows graphic designers how to step back a level and create their own digital tools. His elegant book could change the way we think about graphic design; I hope it will.

William J. Mitchell, Dean, School of Architecture and Planning, MIT

From the Publisher

John Maeda shows graphic designers how to step back a level and create their own digital tools. His elegant book could change the way we think about graphic design; I hope it will.

William J. Mitchell , Dean, School of Architecture and Planning, MIT

William J. Mitchell

John Maeda shows graphic designers how to step back a level and create their own digital tools. His elegant book could change the way we think about graphic design; I hope it will.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews