Cambridge International AS and A Level Business Studies Coursebook with CD-ROM / Edition 2 available in Multimedia Set
- Pub. Date:
- Cambridge University Press
A new edition that matches the content of the 2012 Cambridge syllabus. This new edition, available in both print and e-book formats, is written in a clear and accessible style and offers comprehensive coverage of the Cambridge AS and A Level Business Studies syllabus. Fully endorsed by CIE, the text guides students carefully through content and methodology, and includes a wide range of international case studies, definitions of key terms and a wealth of practice materials. The print book includes a CD-ROM of supplementary materials including answers to selected activities, multiple-choice questions, exemplar marking grids and mind maps to aid revision. These supplementary materials are also included in the e-book version.
Table of Contents
Introduction; Unit 1. Business and its Environment: 1. Enterprise; 2. Business structure; 3. Size of business; 4. Business objectives; 5. Stakeholders in a business; 6. External influences on business activity; 7. External economic influences on business behaviour; Unit 2. People in Organizations: 8. Management and leadership; 9. Motivation; 10. Human resource management; 11. Further human resource management; 12. Organisation structure; 13. Business communication; Unit 3. Marketing: 14. What is marketing?; 15. Market research; 16. The marketing mix - product and price; 17. The marketing mix - promotion and place; 18. Marketing planning; 19. Globalisation and international marketing; Unit 4. Operations and Project Management: 20. The nature of operations; 21. Operations planning; 22. Inventory management; 23. Capacity utilization; 24. Lean production and quality management; 25. Project management; Unit 5. Finance and Accounting: 26. Business finance; 27. Forecasting cash flows; 28. Costs; 29. Accounting fundamentals; 30. Budgets; 31. Contents of published accounts; 32. Analysis of published accounts; 33. Investment appraisal; Unit 6. Strategic Management: 34. What is strategic management?; 35. Strategic analysis; 36. Strategic choice; 37. Strategic implementation; 38. Preparing for your examinations; Index; Acknowledgements.