Pub. Date:
Oxford University Press, USA
Charging Ahead

Charging Ahead

by Joe Sherman
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Charging Ahead is a classic tale of perseverance against daunting odds in the pursuit of a personal dream—and an environmental revolution.
You'd have to be a fool to market a consumer electric car, let alone challenge the big three auto makers with a little start up company. But MIT graduate James Worden, with his girlfriend and a handful of audacious engineers, did both and he's well on his way to success. In this marvelous narrative, business writer Joe Sherman vividly describes how Worden and his team built the world's most advanced EV (electric vehicle), the Sunrise. Combining insightful biography with the best of science and business writing, Sherman captures not only Worden's own gripping story, but also the technical challenge of designing an electric car in an age of anxiety over the environment. He depicts Worden's fascination with EVs from childhood (he built his award winning first electric car in high school), tracing it through his monomaniacal career at MIT, where he organized a student team that built EVs for races worldwide, to the founding of Solectria, a company committed to building a consumer electric car. Sherman shows how, despite all the obstacles, Solectria eventually lined up such strategic partners as the Pentagon on its way to producing the Sunrise a lightweight, all-composite, high tech commuter car. The Sunrise would triumph over rivals from the Big Three in the 7th American Tour de Sol, and later travel from Boston to New York on a single battery charge.
Charging Ahead is an engaging story of James Worden's struggle to succeed with idealism, energy, and technological superiority against seemingly impossible odds.

Product Details

ISBN-13: 9780195094794
Publisher: Oxford University Press, USA
Publication date: 09/28/1998
Pages: 240
Product dimensions: 6.30(w) x 9.10(h) x 1.00(d)

About the Author

Joe Sherman is the author of In the Rings of Saturn(OUP). A freelance journalist, he lives in Vermont.

Table of Contents

Preface xi
1. The Freewheeling James Worden Wins Another Race
2. Then and Now: Rebirth of a Dormant Industry
3. James Testifies on the Promise of Clean Cars
4. An Idea Whose Time Has Come?
5. James's Second Car: A Goofy-Looking Aluminum Thing
6. Racing Solar-Electric Cars at MIT
7. Air: This Marvelously Tattered Canopy
8. Australia, 1987: The First World Solar Challenge
9. 1989: The Founding of Solectria Corporation
10. Forces Gathering Behind Cleaner Cars and Air
11. 1989-1992: Solectria's First Years in Business
12. A Regulatory Minefield: The Ozone Transport Tale
13. "No Zero-Emission Vehicle Mandate Is a Stake In the Heart"
14. The Sunrise Project and Its Partners
15. Anaheim, 1994: Twelfth International Electric Vehicle Symposium
16. Sunrise Almost Stalls, Then Rolls, Finally Races
17. May 1995: The Seventh NESEA American Tour de Sol
18. Crippling the Clean-Car Mandate
19. Getting Sunrise into the Mainstream
Epilogue 187(6)
Notes 193(22)
Index 215

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