Competing With Giants: How One Family-Owned Company Took on the Multinationals and Won

Competing With Giants: How One Family-Owned Company Took on the Multinationals and Won


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Asia’s growing economic clout is starting to re-shape global business rules that have been molded by Western multinationals for many decades. The region’s rising star, Vietnam, is now flexing its economic muscles and Competing with Giants tells the story of its transformation from war ruin to dynamic nation through the experiences of Tân Hiệp Phát (THP), the drinks company founded by Phương Uyên Trần’s family. Narrated through the eyes of the daughter who watched her parents overcome numerous obstacles to achieve success, the book offers a primer for others to follow suit. Its message is an empowering one. East and West can learn from each other. Family-owned businesses are thriving. Asian women are making their mark. Most importantly of all, it shows that small companies, which take advantage of their local knowledge and marry it with the best international standards, can hold their own and even outflank giant global corporations. It is not easy, but as THP’s founder, Trần Quí Thanh, tells himself daily, “Nothing is Impossible.”

Product Details

ISBN-13: 9781946633156
Publisher: Advantage Media Group
Publication date: 08/28/2018
Pages: 224
Sales rank: 752,992
Product dimensions: 6.00(w) x 9.00(h) x 0.90(d)

About the Author

Phương Uyên Trần is Deputy
CEO of THP group, Vietnam’s leading beverage company. In addition to running Number 1 Chu Lai, she is responsible for THP’s procurement, domestic and international marketing, public relations, and corporate social responsibility programs. Phương is an executive of the Beverage Association of Vietnam and also sits on the executive committee of the Young Presidents’ Organization (YPO) Vietnam chapter. She is passionate about family-owned businesses, training in the subject at Harvard University, the International Institute for Management Development, and with YPO. She is keen to share her knowledge and regularly speaks about managing family-owned businesses at global conferences. Phương lives in Ho Chi Minh City, Vietnam.

From the bestselling author of Eat That Frog!, Million Dollar Habits, and No Excuses: The Power of Self-Discipline.

Table of Contents

Foreword xi

Introduction 1

Part I Asia Rising

Chapter 1 The World Reaches Peak Multinational 13

Chapter 2 The Vietnamese Tiger Starts to Roar 27

Chapter 3 Nothing Is Impossible 41

Part II Five Steps to Success

Chapter 4 Create Authentic Local Products 65

Chapter 5 Adhere to International Standards 91

Chapter 6 Govern Growth 109

Chapter 7 Motivate Employees and Foster Community Spirit 121

Chapter 8 Take Responsibility 137

Part III A Woman's World

Chapter 9 Globalized Girl 153

Chapter 10 #MeToo Vietnam 165

Acknowledgments 175

Appendix 1 179

Appendix 2 187

Appendix 3 191

Bibliography 193

About the Authors 199

Our Services 201

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