A brand new look at a time-tested business practice.
Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes:
? An in-depth understanding of the principles of successful brand building-in any context
? Practical tools to build and manage powerful relationships
? Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both
? Advanced techniques to continually refine your unique personal brand
About the Author
Sherry Beck Paprocki is an award-winning writer and editor. She edits Columbus Monthly Homes and she has written for Preservation magazine, InStyle's Black Book section, the Chicago Tribune, the Cleveland Plain Dealer, Philadelphia Inquirer, and the Los Angeles Times.
Ray Paprocki is the award- winning editor of Columbus Monthly. He has won more than 30 journalism awards and his freelance credits include the Chicago Tribune, the Plain Dealer Sunday magazine and The Sporting News.
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