Content is King: News Media Management in the Digital Age

Content is King: News Media Management in the Digital Age


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From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future.
In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings.

Product Details

ISBN-13: 9781623565459
Publisher: Bloomsbury Academic
Publication date: 10/22/2015
Pages: 256
Product dimensions: 5.90(w) x 8.90(h) x 0.70(d)

About the Author

Gary Graham is a Lecturer in Service Operations at the University of Leeds, UK. He is the author of 30 internationally refereed research papers, a co-investigator on 6 EPSRC/ESRC grants and is regularly invited to leading management conferences to present his research.

Anita Greenhill is Senior Lecturer and Programme Director for the Masters in Management degree at Manchester Business School, UK. She is the author of more than 60 internationally refereed research papers, and regularly comments on the policy and social implications of digital change in the North of England.

Donald Shaw is an American jourbanalism historian, theorist, author, retired U.S. Army Reserve officer, and writer who taught 46 years at the School of Jourbanalism and Mass Communication. He also has been visiting professor at six other universities and has lectured at more than 20 universities in the United States and abroad.

Chris J. Vargo is an Assistant Professor of Public Relations at The University of Alabama, USA. He specializes in the use of computer science methods to investigate social media using theories from the communication and jourbanalism disciplines.

Table of Contents

Chapter 1 Introduction
Section One. Challenges facing newspapers
Chapter 2. News media and their Communities
Chapter 3. Disruptive Technological Innovation
Section Two. Management and leadership of news media firms
Chapter 4. Establishing Leadership and Strategic Management
Chapter 5. Value Chain Structure and Properties
Chapter 6. Self-Organizing Value Creation
Chapter 7 Managing Cross Media Synergy
Section Three. Future Management Visions
Chapter 8. Creative News Media Visions
Chapter 9. Digital Printing and Customization
Chapter 10. Positioning, Self Branding, Visual Identity, Concepts and Thoughts
Chapter 11. Conclusions

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