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Skyhorse Publishing
Design Thinking: Integrating Innovation, Customer Experience, and Brand Value / Edition 3

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value / Edition 3

by Thomas Lockwood
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This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Product Details

ISBN-13: 9781581156683
Publisher: Skyhorse Publishing
Publication date: 11/10/2009
Edition description: Original
Pages: 304
Sales rank: 548,242
Product dimensions: 6.00(w) x 8.90(h) x 0.80(d)

About the Author

Thomas Lockwood is president of The Design Management Institute and an international authority on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute’s Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.

Table of Contents

Acknowledgments vi

Foreword: The Importance of Integrated Thinking vii

Section 1 Design Thinking Methods: From Innovation to Integration to Transformation

Chapter 1 Notes on the Evolution of Design Thinking: A Work in Progress Craig M. Vogei 3

Chapter 2 The Designful Company Marty Neumeier 15

Chapter 3 Creating the Right Environment for Design Julian Jenkins 23

Chapter 4 Designing Business: New Models for Success Heather M.A. Fraser 35

Chapter 5 Unleashing the Power of Design Thinking Kevin Clark Ron Smith 47

Chapter 6 Design Thinking and Design Management: A Research and Practice Perspective Rachel Cooper Sabine Junginger Thomas Lockwood 57

Chapter 7 The Four Powers of Design: A Value Model in Design Management Brigitte Borja de Mozota 65

Chapter 8 Transition: Becoming a Design-Minded Organization Thomas Lockwood 81

Section 2 Value: Building Brands, By Design

Chapter 9 Building Leadership Brands by Design Jerome Kathman 99

Chapter 10 Let's Brandjam to Humanize Our Brands Mark Gobé 109

Chapter 11 Bringing the Future into Global Brands Tony Kim 121

Chapter 12 Brand-Driven Innovation Erik Roscam Abbing Christa van Gessel 131

Chapter 13 Branding and Design Innovation Leadership: What's Next? Phil Best 145

Section 3 Influence: The Hidden Importance of Service Design

Chapter 14 Service Design: An Appraisal Roberto M. Saco Alexis P. Goncalves 159

Chapter 15 Bottom-Line Experiences: Measuring the Value of Design in Service Lavrans Løvlie Chris Downs Ben Reason 173

Chapter 16 From Small Ideas to Radical Service Innovation Mark Jones Fran Samalionis 185

Chapter 17 Would You Like Service withThat? Chris Bedford Anson Lee 197

Chapter 18 Service Design via the Global Web: Global Companies Serving Local Markets Brian Gillespie 205

Section 4 Meaning: Creating Customer Experiences That Matter

Chapter 19 The Mathematics of Brand Satisfaction Chris Rockwell 221

Chapter 20 Will Meaningful Brand Experiences Disrupt Your Market? David W. Norton 231

Chapter 21 The Road to Authentic Brand is Jittered with Design David Lemley 243

Chapter 22 Customer Loyalty and the Elements of User Experience Jesse James Garrett 251

Chapter 23 Experiential Design Drives an Established Brand Judi Jacobs Jeff Hackett 259

About DMI 267

Editor Biography 268

Authors' Biographies 269

Index 277

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