Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy

Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy

by R "Ray" Wang


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We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them.

But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they’re passionate about influence their decision making and their spending.

The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they’ll use, and the values their company will espouse.

Organizations can take part in this conversation only if they recognize how and where it’s happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind.

Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas:

1. Consumerization of technology and the new C-suite
2. Data’s influence in driving decisions
3. Digital marketing transformation
4. The future of work
5. Matrix commerce

Digital disruption has changed how we do our work. But by mastering these trends you’ll delight your customers with every interaction.

Product Details

ISBN-13: 9781422142011
Publisher: Harvard Business Review Press
Publication date: 05/05/2015
Pages: 208
Sales rank: 1,181,736
Product dimensions: 5.40(w) x 8.40(h) x 1.00(d)

About the Author

R “Ray” Wang is the Principal Analyst and CEO at Silicon Valley–based Constellation Research and author of the popular business strategy and enterprise software blog, A Software Insider’s Point of View. Ray, who worked previously at Altimeter, Forrester, Oracle, Ernst & Young, and Deloitte, is a prominent keynote speaker and research analyst working with clients on digital transformation, innovation, customer experience, and decision management. He advises Global 2000 companies on business strategy and technology selection.

Table of Contents

Chapter 1 Keeping the Brand Promise 1

Chapter 2 Being True to Yourself 11

Business Model Transformation

Chapter 3 Data Exhaust 35

How Contextual Relationships Drive Relevancy and Engagement

Chapter 4 Being Fox News 67

Why Trust and Transparency Enable Authenticity

Chapter 5 A Glimpse into the Future 89

Building an Intention-Driven Mind-Set

Chapter 6 Networked Economies 105

Enabling Co-Innovation and Co-Creation in a P2P World

Chapter 7 Living and Working in an Era of Digital Business 145

Index 171

Acknowledgments 181

About the Author 189

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