We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promisesno matter how their customers interact with them.
But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they’re passionate about influence their decision making and their spending.
The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they’ll use, and the values their company will espouse.
Organizations can take part in this conversation only if they recognize how and where it’s happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind.
Technology guru Ray Wang shows how organizations can surf the waves of changehow they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas:
1. Consumerization of technology and the new C-suite
2. Data’s influence in driving decisions
3. Digital marketing transformation
4. The future of work
5. Matrix commerce
Digital disruption has changed how we do our work. But by mastering these trends you’ll delight your customers with every interaction.
|Publisher:||Harvard Business Review Press|
|Product dimensions:||5.40(w) x 8.40(h) x 1.00(d)|
About the Author
R “Ray” Wang is the Principal Analyst and CEO at Silicon Valleybased Constellation Research and author of the popular business strategy and enterprise software blog, A Software Insider’s Point of View. Ray, who worked previously at Altimeter, Forrester, Oracle, Ernst & Young, and Deloitte, is a prominent keynote speaker and research analyst working with clients on digital transformation, innovation, customer experience, and decision management. He advises Global 2000 companies on business strategy and technology selection.
Table of Contents
Chapter 1 Keeping the Brand Promise 1
Chapter 2 Being True to Yourself 11
Business Model Transformation
Chapter 3 Data Exhaust 35
How Contextual Relationships Drive Relevancy and Engagement
Chapter 4 Being Fox News 67
Why Trust and Transparency Enable Authenticity
Chapter 5 A Glimpse into the Future 89
Building an Intention-Driven Mind-Set
Chapter 6 Networked Economies 105
Enabling Co-Innovation and Co-Creation in a P2P World
Chapter 7 Living and Working in an Era of Digital Business 145
About the Author 189
Most Helpful Customer Reviews