Advocating a "zentrepreneurial" approach to practical sales and marketing, this succinct guide provides a framework for achieving business success without sacrificing personal fulfillment. An organic alternative, this program encourages professionals to abandon the manipulative "us versus them" mentality frequently associated with sales and marketing strategies, and instead begin to redefine traditional business roles by opening up the buying and decision-making processes, and establishing a genuine rapport with customers and clients. Six symbols—an arrow, a circle, an evergreen, a hand mirror, a road map, and a triangle—are set forth as the keys to developing these zentrepreneurial sales and marketing programs. Through a series of interactive exercises and tests, readers have the opportunity to gain an understanding of the concepts represented by these icons as well as to develop and actually employ their unique sales and marketing solutions.
|Publisher:||Wilde, Zelda Publishing|
|Product dimensions:||6.80(w) x 9.90(h) x 0.40(d)|
About the Author
John Lehman has done advertising, marketing, public relations, and sales training for Dow Chemical Co., Ohio Medical, Oscar Mayer Food Corp., and W. R. Grace and is the author of America's Greatest Unknown Poet and Dogs Dream of Running. He lives in Cambridge, Wisconsin. David Bruns is a former vice president of Memorex-Telex and a district manager of Proctor and Gamble Distributing. He develops and leads customer value-added and strategic selling training programs. He lives in Madison, Wisconsin.