Beverly Serrell presents the reader with excellent guidelines on the process of exhibit label planning, writing, design, and production. One of the museum field’s leading consultants and label writers, Serrell’s 1996 edition of Exhibit Labels has been a standard in the field since its initial publication. This new edition not only provides expert guidance on the art of label writing for diverse audiences and explores the theoretical and interpretive considerations of placing labels within an exhibition, it also features all new case studies and photographs and thoughts about interpretation in digital media. Exhibit Labels: An Interpretive Approach is a vital reference tool for all museum professionals.
Since 1979, Beverly Serrell has been an exhibit and evaluation consultant with art, history, natural history, and science museums, as well as zoos and aquariums. Before then, she was head of a museum education department for eight years, and had shorter stints as a high school science teacher and a research lab technician. Serrell holds an MA in science teaching in informal settings and a BS in biology. In 1995, she was a guest scholar at The J. Paul Getty Museum and has received two National Science Foundation grants to conduct research on visitor behavior in museum exhibitions. She has been a frequent museum visitor all her life.
Table of Contents
Preface Introduction Part 1: Overview 1. Behind It All: The Big Idea 2. What are Interpretive Labels? 3. Types of Labels in Exhibitions
Part 2: Considering the Audience 4. Who is the Audience (and What Do They Want)? 5. Audience Fragmentation 6. Selecting the Right Reading Level 7. The Number of Words 8. Multilingual Labels 9. Writing Visitor-Friendly Labels
Chapter 10. The Label’s Voice: Who is Talking to Me?
Part 3: Exhancing the Visitor Experience 11.Hierarchies 12. Modalities 13. Making Words and Images Work Together 14. Labels That Ask Questions 15. Labels for Interactive Exhibits 16. Digital Interpretive Devices
Part 4: Tasks 17. Getting Started (and Getting It Done) 18. Evaluation During Development 19. Typographic Design 20. Production and Fabrication 21. Evaluation After Opening
Part 5: Conclusions 22. Findings from Research and Evaluation
Bibliography Figure Credits Index About the Author