The perfect introduction to floral design and merchandising! This book offers readers the entry-level skills required for a variety of jobs in the retail flower shop. ALSO AVAILABLE INSTRUCTOR SUPPLEMENTS: Computerized Test Bank (ISBN# 0-8273-7075-X) and Instructor's Manual (ISBN# 0-8273-6980-8). Call Customer Support to Order.
|Edition description:||Older Edition|
|Product dimensions:||7.32(w) x 9.58(h) x 1.01(d)|
About the Author
Charles P. Griner, PhD, is an instructor in agricultural education and was named Colquitt County High School Teacher of the Year. He is a member of various agricultural organizations, including the Georgia Vocational Agricultural Teachers Association, the National Vocational Agricultural Teachers Association, and the Georgia Floral Society.
Table of Contents
INTRODUCTION. Principles of Design. Cut Flowers and Greens. Conditioning and Storing. Mechanics and Supplies Used in Floral Design. Selecting Wire and Wiring Flowers. Ribbons and Tying Bows. CORSAGES AND BUD VASES. Boutonnieres and Corsages. Bud Vases. LINE AND MASS ARRANGEMENTS. Circular, Triangular, Line Arrangements. SPECIALITY ARRANGEMENTS. Holiday. Wedding. Sympathy. Drying. Permanent Flowers. LIVE PLANTS. Indoor Plants. Potted Plants. MERCHANDISING. Pricing Strategies. Selling in the Flower Shop. Displays. Delivery. Professional Organizations.