Pub. Date:
Pearson FT Press
FranklinCovey Style Guide: For Business and Technical Communication / Edition 5

FranklinCovey Style Guide: For Business and Technical Communication / Edition 5

by Stephen R. Covey
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FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today’s online media and global business challenges. The only style guide used in FranklinCovey’s own renowned Writing AdvantageTM and Technical Writing AdvantageTM programs, it covers everything from document design and graphics to sentence style and word choice. This edition’s many improvements include extensive new coverage of graphics, writing for online media, and international business English. Through dozens of examples and model documents, writers learn how to overcome “writer’s block” and efficiently create documents from start to finish. FranklinCovey’s experts show how to get powerful results from every email; add distinctiveness and power to any online presence; write far more effective proposals, letters, memos, reports, and resumes; and improve all forms of documentation, from business procedures to highly technical content. You’ll learn how to quickly discover and prioritize the information you need, whether you’re planning a presentation, leading a meeting, or managing a project. The authors reveal how to design visuals that communicate messages instantly and intuitively, and use charts, color, illustrations, maps, photos, and tables to supercharge any presentation. Packed with up-to-the-minute examples, this A-Z guidebook can help you write more effectively no matter who you are — whether you’re a business or sales professional who must motivate and persuade, a technical professional who must explain challenging content more clearly and accurately, or a student who needs stronger writing skills to succeed in school and in your career.

Product Details

ISBN-13: 9780133090390
Publisher: Pearson FT Press
Publication date: 06/15/2012
Edition description: New Edition
Pages: 448
Sales rank: 490,155
Product dimensions: 8.40(w) x 10.70(h) x 0.80(d)

About the Author

In 1996, Stephen R. Covey was recognized as one of Time magazine's 25 most influential Americans and one of Sales and Marketing Management magazine's top 25 power brokers.

Dr. Covey wasthe author of acclaimed books, including the international bestseller The 7 Habits of Highly Effective People, which has sold more than 20 million copies in 38 languages throughout the world. Other bestsellers authored by Dr. Covey include First Things First, Principle-Centered Leadership, The 7 Habits of Highly Effective Families, and The 8th Habit: From Effectiveness to Greatness.

Dr. Covey’s most recently released books include Everyday Greatness: Inspiration for a Meaningful Life (2006), The Leader in Me: How Schools and Parents Around the World Are Inspiring Greatness, One Child at a Time (2008), Predictable Results in Unpredictable Times (2009), Great Work, Great Career (2009), and The 3rd Alternative.

Dr. Covey was co-founder and vice chairman of FranklinCovey, the leading global professional services firm with offices in 123 countries. FranklinCovey shares Dr. Covey’s vision, discipline and passion to inspire, lift and provide tools for change and growth of individuals and organizations throughout the world.

Dr. Covey held a BS in Business Administration from the University of Utah in Salt Lake City, an MBA in Business Administration from Harvard University, and a doctorate from Brigham Young University. He also received 10 honorary Doctorates. He made teaching principle-centered living and principle-centered leadership his life’s work.

Dr. Covey lived with his wife Sandra in Provo, Utah. He was the father of nine, a grandfather of 52, and great-grandfather of four.


Provo, Utah

Date of Birth:

October 24, 1932

Date of Death:

July 16, 2012

Place of Birth:

Salt Lake City, Utah

Place of Death:

Idaho Falls, ID


B.S., University of Utah, 1950; M.B.A., Harvard University, 1957; Ph.D., Brigham Young University, 1976

Table of Contents

Preface ii

Improving Communication Quality iii

Contents iv

Foreword viii

Author Acknowledgements ix

Reference Glossary

Using the Reference Glossary (Introduction) 2

Abbreviations 3

Acronyms 8

Active/Passive 9

Adjectives 12

Adverbs 15

Agreement 16

Apostrophes 19

Appendices 21

Articles 23

Bias-Free Language 25

Bibliographies 29

Boldface 32

Brackets 33

British English 34

Capitals 36

Captions 40

Charts 43

Citations 50

Cliches 51

Colons 54

Color 55

Commas 60

Compound Words 63

Conjunctions 65

Contractions 68

Dashes 69

Decimals 70

Editing and Proofreading 71

Electronic Mail 74

Ellipses 78

Emphasis 79

English as a Second Language 82

Ethics 86

Exclamation Marks 88

False Subjects 89

Faxes 90

Footnotes 92

Fractions 94

Gobbledygook 95

Graphics for Documents 97

Graphics for Presentations 103

Graphs 111

Headings 121

Hyphens 124

Illustrations 126

Indexes 132

Intellectual Property 134

International Business English 137

Introductions 139

Italics 141

Jargon 143

Key Words 144

Letters 145

Lists 164

Managing Information 167

Maps 170

Mathematical Notations 177

Meetings Management 179

Memos 182

Metrics 185

Modifiers 191

Nouns 193

Numbering Systems 194

Numbers 195

Online Documentation 197

Organization 202

Outlines 208

Page Layout 210

Paragraphs 217

Parallelism 222

Parentheses 223

Periods 225

Persuasion 226

Photographs 230

Plurals 238

Possessives 240

Prepositions 242

Presentations 243

Project Management 246

Pronouns 251

Punctuation 256

Question Marks 258

Quotation Marks 259

Quotations 261

Redundant Words 262

References 264

Repetition 267

Reports 269

Resumes 274

Scientific/Technical Style 278

Semicolons 281

Sentences 282

Signs and Symbols 286

Slashes 288

Spacing 289

Spelling 291

Strong Verbs 296

Style 297

Summaries 301

Tables 303

Tables of Contents 311

Thinking Strategies 314

Titles 317

Tone 319

Transitions 322

Underlining 323

Units of Measurement 324

Verbs 325

Word Problems 328

Word Processing 340

Wordy Phrases 345

Writing and Revising 347

Model Documents

Using Model Documents (Introduction) 358


Response: With Information and Directions 359

Response: To a Concerned Customer 360

Response: To a Complaint 362

Complaint: With a Request for Action 363

Complaint: With a Tactful Request for Aid 364

Employment Reference 366

Employment Verification 368

Bid Solicitation 369

Sales: With a Soft Sell 370

Sales: Template/Mail Merge 373

Customer Service 374


Procedure 376

Request: For Clarification of a Problem 378

Summary: For an Executive Audience 380

Proposal: To an Antagonistic Audience 382

Request: With Informal Instructions 384

Technical: With a Recommendation 387

Recommendation 388

Status Report: With an Outcome Orientation 389

Safety: With a Mild Reprimand 390

Personnel: With Suggested Procedures 391

Response: With Instructions 392

Transmittal: For Attachments 394


Resume: Problem-Solution Format 395

Resume: Performance Format 396

Resume Cover Letter 397

Minutes 398

Job Description 400

Executive Summary: For a Proposal (Financial Services) 401

Executive Summary: For a Proposal (Training) 402

Executive Summary: For an Audit 404

Marketing Fact Sheet 405

Mission Statement 406

Procedure: For a Business Process 408

Procedure: For a Technical Process 411

Technical Report 415

Web Page: With Informative Content 419

Index 421

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