Corporate responsibility has gone global. It has secured the attention of business leaders, governments and NGOs to an unprecedented extent. Increasingly, it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing most of the problems associated with, for example, extreme poverty and hunger, child mortality and HIV/AIDS. However, it is often claimed that business has a responsibility to help to ameliorate many of these problems and, indeed, it may be the only institution capable of effectively addressing some of them. Global Challenges in Responsible Business addresses the implication for business of corporate responsibility in the context of globalization and the social and environmental problems we face today. Featuring research from Europe, North America, Asia and Africa, it focuses on three major themes: embedding corporate responsibility, corporate responsibility and marketing, and corporate responsibility in developing countries.
About the Author
N. Craig Smith is the INSEAD Chaired Professor of Ethics and Social Responsibility at INSEAD, France.
C. B. Bhattacharya is the E.ON Chair Professor in Corporate Responsibility at the European School of Management and Technology, Berlin.
David Vogel is the Solomon Lee Professor of Business Ethics at the Haas School of Business, University of California, Berkeley.
David I. Levine is the Eugene E. and Catherine M. Trefethen Professor of Business Administration at the Haas School of Business, University of California, Berkeley.
Table of Contents
List of figures vii
List of tables ix
List of contributors x
Introduction: Corporate responsibility and global business N. Craig Smith C.B. Bhattacharya David Vogel David I. Levine 1
Part I Embedding corporate responsibility 11
1 A corporate social responsibility-corporate financial performance behavioural model for employees Jean-Pascal Gond Assâad El Akremi Jacques Igalens Valérie Swaen 13
2 The integrative benefits of social alliances: balancing, building and bridging Ida E. Berger Peggy H. Cunningham Minette E. Drumwright 49
3 Integrating corporate citizenship: leading from the middle Philip Mirvis Julie Manga 78
4 CSR in search of a management model: a case of marginalization of a CSR initiative Aurélien Acquier 107
Part II Marketing and corporate responsibility 133
5 Global segments of socially conscious consumers: do they exist? Pat Auger Timothy M. Devinney Jordan J. Louviere 135
6 Impact of CSR commitments and CSR communication on diverse stakeholders: the case of IKEA François Maon Valérie Swaen Adam Lindgreen 161
7 The relationship between corporate responsibility and brand loyalty in retailing: the mediating role of trust Francesco Perrini Sandro Castaldo Nicola Misani Antonio Tencati 191
Part III Corporate responsibility and developing countries 215
8 Stretching corporate social responsibility upstream: improving sustainability in global supply chains Emma V. Kambewa Paul T.M. Ingenbleek Aad Van Tilburg 217
9 Breaking new ground: the emerging frontier of CSR in the extractive sector V. Kasturi Rangan Brooke Barton 241
10 Overcoming rural distribution challenges at the bottom of the pyramid Sushil Vachani N. Craig Smith 268