This is the eBook version of the printed book.
This Element is an excerpt from The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance (9780137061433) by Alison Davis and Jane Shannon. Available in print and digital formats.
A simple, practical, easy-to-adapt model for measuring HR communications–so you can make sure it works and improve it!
The most dangerous assumption you can make about communication? Just because you’ve sent a message, employees have received it, understood it, bought into it, and acted on it. There’s only one way to know your communication has been effective: Measure its effectiveness. It needn’t be difficult. We’ll show you a simple model–and how to apply it.
About the Author
Alison Davis, CEO of Davis and Company, has helped companies such as Georgia-Pacific, IKEA, Johnson & Johnson, Merck, and PepsiCo engage and motivate their employees. She coauthored Your Attention, Please and contributes regularly to top business publications.
Jane Shannon, now an independent consultant, spent much of her career as VP of HR Communication at Citibank. Her clients have ranged from Texaco to Barnes & Noble, Bank of America to United Distillers and Vintners. She authored the best-seller 73 Ways to Improve Your Employee Communication Program.