Pub. Date:
Atlantic Publishing Company FL
How to Open & Operate a Financially Successful Personal Training Business: With Companion CD-ROM

How to Open & Operate a Financially Successful Personal Training Business: With Companion CD-ROM

by John N. Peragine Jr.
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With millions of people eager to lose weight and get in shape, personal training is one of the fastest growing careers in the health and fitness industry today. Fitness workers lead, instruct, and motivate individuals or groups in exercise activities, including cardiovascular exercise, strength training, and stretching. They work in commercial and nonprofit health clubs, country clubs, hospitals, universities, yoga and Pilates studios, resorts, and client’s homes.

Increasingly, fitness workers also go to workplaces, where they organize and direct health and fitness programs for employees of all ages. The business of personal training is growing rapidly. According to the Bureau of Labor Statistics, personal training businesses are expected to be one of the fastest growing business segments in the U.S. economy. There has never been a better time to start your personal trainer business and get ahead of the competition.

You can operate your personal training business from home, from a private personal training studio, clients' home gyms or corporate fitness centers. Many personal trainers earn an average of $30 to $100 per hour.  To avoid pitfalls, use this manual to arm yourself with everything you need including sample business forms, leases, and contracts; worksheets and checklists for planning, starting, and running day-to-day operations; plans and layouts. The author leads you through finding a location that will bring success, learning how to draw up a winning business plan, employing basic cost control systems, pricing issues, and sample floor plans and diagrams. You will avoid trial by error when setting up equipment layouts, meeting legal and IRS requirements, and tapping into the best sales and marketing techniques and pricing formulas.

This book will even help you set up computer systems to save time and money, teach you how to hire and keep a qualified professional staff, do your own sales planning, customer service, track competitors, keep your own books, compile monthly profit and loss statements, prepare taxes. You will be able to hire and fire employees, motivate workers, manage and train employees, generate high profile public relations and publicity, and learn low cost internal marketing ideas and low and no cost ways to satisfy customers and build sales. The manual delivers literally hundreds of innovative ways demonstrated to operate streamline your business. Learn new ways to make your operation run smoother and increase performance, shut down waste, reduce costs, and increase profits. In addition, you will appreciate this valuable resource and reference in your daily activities and as a source of ready-to-use forms, Web site resources, and operating and cost cutting ideas that can be easily applied to your operation.   The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version.  It may be obtained separately by contacting Atlantic Publishing Group at

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.

Product Details

ISBN-13: 9781601381170
Publisher: Atlantic Publishing Company FL
Publication date: 01/12/2008
Edition description: Includes CD-ROM
Pages: 288
Product dimensions: 5.90(w) x 8.90(h) x 0.90(d)

Table of Contents

Dedication     3
Foreword     13
Introduction     19
Are You Personal Training Compatible?     23
Skills and Traits of an Effective Personal Trainer     28
The Personal Trainer's Tasks     34
Knowledge     36
Ten Reasons for Starting a Personal Training Business     47
The Business Plan     53
Business Plan Development     57
The Business Description     78
A Marketing Plan     79
Competition     80
Test Your Idea with a Business Plan     82
Learning the Craft     85
Apprenticeship     87
Online Training Programs     90
College/University Education     94
Other Training/Educational Opportunities     98
Planning Your Approach     101
Types of Business Relationships     101
Benefits as an Employee     102
Partnerships     104
Entry Points     105
Finding a Niche     105
Primary Research     109
Secondary Research     113
Competition     116
Fitness Trends and Technology     117
EntryBarriers     118
Exit Barriers     118
Developing a Marketing Plan     120
Integrating the Business Plan     125
Credentialing     136
Business Basics 101     141
What is in a Name?     141
Sole Proprietor     148
Partnerships     149
Incorporation     153
Basics of Incorporation     156
Business Basics 102     161
Operating Procedures     161
Evaluating Your Success after Six Months     162
How to do a SWOT Analysis     163
Surveys     169
Evaluating Your Success after One Year     172
Personnel     173
Management Summary     181
Personnel Plan     182
Insurance     182
Financial Information     183
End-of-Year Financial Analysis     184
How to Assess Success     188
Advanced Business Practices     191
Mission Statement     191
Pricing Services     193
Advertising Services     197
Location - Location - Location     198
IRS Forms and Issues     199
Business Permits and Licenses     200
What is a Federal ID Number? Do I Need One?     201
Self-Employment Tax     203
Tax Tip     203
Accounting Issues     203
Independent Contractors     206
Confidentiality Issues     209
Desktop Programs that can Help     209
Is your Personal Training a Business or a Hobby?     210
Depreciation     212
Avoiding an Audit     214
When to Hire an Accountant     214
Making Your Business as Solid as Your Body     217
Legal Forms     217
Insurance     219
Maintaining Records     225
Hiring and Firing     231
Payment and Collections     233
Cancellation     236
Working with Clients     239
Medical Review     240
Case Studies     241
What Supplies/Forms do I Need?     267
Bibliography     273
Author Biography     275
Glossary     277
Index     287

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