Innovator's DNA, Updated, with a New Preface: Mastering the Five Skills of Disruptive Innovators

Innovator's DNA, Updated, with a New Preface: Mastering the Five Skills of Disruptive Innovators

Hardcover(Revised ed.)

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A new classic, recommended by leaders and media around the world

In this bestselling book, authors Jeff Dyer ( Innovation Capital and The Innovator's Method ), Hal Gregersen ( Questions Are the Answer ), and Clayton M. Christensen ( The Innovator's Dilemma , The Innovator's Solution , and How Will You Measure Your Life? ) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.

By identifying the winning behaviors of the world's best innovators—from leaders at Amazon and Apple to those at Google, Tesla, and Salesforce—Dyer, Gregersen, and Christensen outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: associating , questioning , observing , networking , and experimenting. Through real-world stories, the authors show you how to evaluate and develop your own innovator's "DNA code," including advice for how you can use the five skills to generate ideas, collaborate with colleagues to implement them, and sharpen your organization's competitive edge by building innovation skills into its culture. This innovation advantage will translate into a premium in your company's stock price—an innovation premium—which is possible only by building the code for innovation right into your organization's people, processes, and guiding philosophies. This book shows you how.

Now updated with a new preface and fresh examples, The Innovator's DNA is more than ever the essential resource for individuals, managers, and teams who want to strengthen their innovative prowess.

Product Details

ISBN-13: 9781633697201
Publisher: Harvard Business Review Press
Publication date: 06/04/2019
Edition description: Revised ed.
Pages: 320
Sales rank: 380,558
Product dimensions: 6.20(w) x 9.30(h) x 2.10(d)

About the Author

Jeff Dyer is the Horace Beesley Distinguished Professor of Strategy at Brigham Young University's Marriott School and an adjunct professor at the Wharton School, University of Pennsylvania. Dyer is a coauthor of Innovation Capital (with Nathan Furr and Curtis Lefrandt) and The Innovator's Method (with Nathan Furr). He is widely published in Harvard Business Review , Forbes , and other business journals. He is a cofounder of Innovator's DNA, a consultancy that enables organizations to build a culture of innovation.

Hal Gregersen is Executive Director of the MIT Leadership Center and a senior lecturer in leadership and innovation at the MIT Sloan School of Management. He has been recognized by Thinkers50 as one of the world's most innovative minds. He has authored or coauthored ten books, including his recent bestseller Questions Are the Answer.

Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at Harvard Business School. He is best known for his theory of disruptive innovation—first introduced in his bestselling book The Innovator's Dilemma —which has been called the most influential business idea of the early twenty-first century.

Author social media/website info:
Jeff Dyer:, @Jeffrey_Dyer,, @InnovatorsDNA, @innovators_dna
Hal Gregersen:, @HalGregersen
Clayton M. Christensen:

Table of Contents

Preface vii

Introduction 1

Part 1 Disruptive Innovation Starts with You

1 The DNA of Disruptive Innovators 17

2 Discovery Skill #1: Associating 41

3 Discovery Skill #2: Questioning 67

4 Discovery Skill #3: Observing 91

5 Discovery Skill #4: Networking 115

6 Discovery Skill #5: Experimenting 137

Part 2 The DNA of Disruptive Organizations and Teams

7 The DNA of the World's Most Innovative Companies 161

8 Putting the Innovator's DNA into Practice: People 179

9 Putting the Innovator's DNA into Practice: Processes 199

10 Putting the Innovator's DNA into Practice: Philosophies 221

Conclusion: Act Different, Think Different, Make a Difference 243

Appendix A Sample of Innovators Interviewed 249

Appendix B The Innovator's DNA Research Methods 253

Appendix C Developing Discovery Skills 257

Notes 269

Index 279

Acknowledgments 293

About the Authors 305

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