Pub. Date:
Harvard Business Review Press
Juice: The Creative Fuel That Drives World-Class Inventors

Juice: The Creative Fuel That Drives World-Class Inventors

by Evan I. Schwartz
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Building value in our global economy increasingly demands creating new opportunities and solving new problems. In a nutshell, that's what inventors do. Just as software has driven growth and opened new markets over the past generation, invention is poised to become the X-factor for the future. With a foreword by former Microsoft research chief Nathan Myhrvold, this groundbreaking book takes us inside the laboratories and inside the minds of some of today's leading inventors to demystify the critical process by which they imagine and create.

Evan I. Schwartz argues that invention has remained steeped in myth and misunderstanding. We tend to view invention as a byproduct of accidental discovery or supernatural genius rather than what it truly is: a focused quest fueled by a special creativity latent in each of us. Juice juxtaposes the stories of classic inventors with a new breed of innovators, such as hypersonic sound inventor Woody Norris, genomics pioneer Lee Hood, mechanical whiz Dean Kamen, and business systems inventor Jay Walker. Schwartz reveals the brilliant strategies—including pinpointing problems, crossing knowledge boundaries, visualizing results, applying analogies, and embracing failure—that today's inventors use to journey beyond imagination and bring back ideas that can change the world.

Product Details

ISBN-13: 9781591392880
Publisher: Harvard Business Review Press
Publication date: 09/01/2004
Pages: 224
Sales rank: 1,243,449
Product dimensions: 6.40(w) x 9.70(h) x (d)

About the Author

Evan I. Schwartz is a contributing writer for MIT's Technology Review and a former editor at Business Week. He is the author of "The Last Lone Inventor," "Digital Darwinism," and "Webonomics."

Table of Contents

Prologue: What Drives Invention?1
1.Creating Possibilities11
2.Pinpointing Problems29
3.Recognizing Patterns49
4.Channeling Chance63
5.Transcending Boundaries81
6.Detecting Barriers93
7.Applying Analogies111
8.Visualizing Results125
9.Embracing Failure143
10.Multiplying Insights163
11.Thinking Systematically183
Epilogue: Scaling Up and Out203
About the Author237

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