Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't

Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't

by Michael J. Losier


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You may have heard about the theory and wondered why millions have been discussing it. It's not about simply wishing for love, wealth, and success-nothing's that easy. Michael J. Losier reveals that something dramatically powerful and controllable is at work. And his elegant three-step program, complete with tips, tools, exercises, and scripts, shows you how you can incorporate his proven practices into your life immediately. Learn how to:

Attract your ideal mate

Increase your wealth and abundance (it's never just about the money)

Bring more customers, clients, and referrals into your business life

Discover your ideal job or true calling.

And that's just the beginning. With the power of the Law of Attraction guiding you every step of the way, you'll soon be on the path to getting the life you've always desired.

Product Details

ISBN-13: 9780446199735
Publisher: Grand Central Publishing
Publication date: 05/12/2010
Pages: 152
Sales rank: 53,596
Product dimensions: 5.40(w) x 8.10(h) x 0.50(d)

About the Author

Michael J. Losier was introduced to the subject of Law of Attraction in 1995 and became a certified practitioner of NLP (Neuro-Linguistic Programming, a technique that uses psychological and behavioral modification). A faculty member of the Law of Attraction Training Center, he grew up in a blue-collar community in New Brunswick, Canada, and now makes his home in Victoria, B.C., Canada.

Read an Excerpt

Law of Attraction

By Michael Losier

Grand Central Publishing

Copyright © 2007 Michael Losier
All right reserved.

ISBN: 978-0-446-19974-2

Chapter One

Deliberate Attraction

In the next section you are going to discover how to use the Law of Attraction more deliberately. To do this, you'll learn an easy 3-step formula. In addition to learning the steps and following along with two case studies, you can participate by filling in the blank worksheets I have provided. More worksheets are available at

If you are not sure what specific area of your life you'd like to apply Deliberate Attraction to, simply choose the area that you feel the least satisfied with. It could be your relationship(s), career, health, business or your financial situation.

I recommend you finish reading the remainder of this book and then go back and do the exercises, applying them to the specific area you've chosen.

The 3-Step Formula for Deliberate Attraction

Step 1: Identify Your Desire

Sounds easy, right? Most people are not very good at knowing what they do want, however, they are very good at identifying what they don't want. In this step you'll learn why knowing what you don't like is helpful.

Step 2: Give Your Desire Attention

The Law of Attraction will give you more of what you give your attention, energy and focus to. This step will teach you how to do just that, simply by learning how to choose your words.

Step 3: Allow It Wondering why you're not manifesting your desires? The speed at which your desires come to you depends on how much you're Allowing. This is the most important step.


Identify Your Desire

Give Your Desire Attention

Allow It

Step 1 - Identify Your Desire

The first step in making the Law of Attraction work for you is to be clear about what you want. The challenge, however, is that most people are not good at knowing what they DO want but they are good at identifying what they DON'T want. Knowing what you don't want is actually good news. As you'll discover in this section, knowing what you don't want will become a helpful tool for you.

What is Contrast?

Contrast, as it applies to the Law of Attraction, is anything you don't like, doesn't feel good, or causes you to be in a negative mood. The moment you identify something in your life that feels like contrast and you spend time complaining about it, talking about it, or declaring that you don't want it, you are offering a negative vibration. The Law of Attraction then responds to your negative vibration by giving you more of the same.

Is Contrast Helpful?

Yes. By observing contrast and identifying it as something you don't want, you become clearer about what you do want. Simply ask yourself "So, what do I want?" In other words, you can use the contrast to gain clarity about what you do want by answering that question.

Take your first boyfriend or girlfriend, for example. Chances are you're no longer with that person and from that relationship you have a list of things that you didn't like. This is your list of contrast. It is this list that will help you become clear about what you do want in a partner.

Observing contrast is essential because it helps you to become clearer about what you do want.

Why Is It Important to Identify Contrast?

You are already experiencing clarity whenever you observe contrast in your life.

Imagine you are riding in your car with your best friend who insists on fiddling with the radio dial. Your friend chooses a heavy metal station that you hate. You begin to feel stressed.

After five seconds of the music you say to yourself "This is my car and I'm not listening to this for one second longer." You reach over and change the dial to your favorite station, which plays adult contemporary music. Instantly, you feel happier and more relaxed.

Notice how you become clear about what you like by paying attention to what you don't like? In other words, your contrast has provided you with clarity.

To help you observe contrast briefly, say, "So, what do I want?"

How Long Is Briefly?

The key to getting what you want without getting stuck focusing on what you don't want is to briefly observe contrast.

Only you can decide how long briefly is. For some, experiencing contrast in a relationship may last for years; for others, contrast is observed for a short time. You might decide to end a relationship on the first date.

Notice that when you experience contrast around smells, sounds, or tastes, your tolerance is minimal. Think about these statements:

How long would you smell something that doesn't smell good?

How long would you listen to music that doesn't sound good?

How long would you eat something that doesn't taste good?

In these cases, you are observing contrast briefly and changing it to clarity, FAST.

There are, however, a few areas of your life where you may observe contrast far too long:






Generally, the least amount of time you spend putting your attention, energy and focus toward contrast, the better. The Clarity Through Contrast process, which you'll learn from this book, will help you with this.

Identify what makes you feel good and do more of it.

Your Goal is to Limit Contrast in All Areas of Your Life

It's OK to feel good in all areas of your life. Does this sound selfish? It's OK to be selfish when you understand that being selfish is simply an act of self-care.

Selfish = Self-Care

Are you selfish about what you eat?

Are you selfish about what you smell?

Are you selfish about what you wear?

Are you selfish about what you listen to?

I'm encouraging you to be selfish in all areas of your life, especially in your:





In these four areas people tend to have lots of negative emotions and observe them for a long time, in many cases, years.

The Clarity Through Contrast Process

The Clarity Through Contrast process will assist you in becoming clearer about your desires.

Here are some prominent areas in your life where clarity is beneficial:



Life partner relationships


Work relationships

Business clients

Business referrals




Next we'll examine two case studies that illustrate how the Clarity Through Contrast Process helped generate clarity.

Case Studies

After teaching the Law of Attraction to thousands of students, I've collected wonderful stories about people whose lives have been changed working with this process. There's something about seeing someone else's story in print that really makes this tool come alive, so I've included two case studies that represent two common areas where people use the Law of Attraction to get more of what they want.

Janice's story will show you how the 3 steps, Identifying Your Desire, Giving it Attention, and Allowing can work in attracting an ideal relationship. Greg's story focuses on another difficult issue for many people - money.

Janice - Relationships

Janice, 34, is tired and frustrated because she continually has the wrong kind of guy showing interest in her. She complains that she attracts men who are unavailable, insensitive, and who seldom make her a priority.

Janice decided to use the Law of Attraction to attract her ideal relationship.

She began the process of Deliberate Attraction with Step One, Identify Your Desire, using the Clarity Through Contrast Worksheet. Take a look at Janice's worksheet on the next page.

In Janice's case, she was able to build a large list of contrast by recalling a number of past relationships, and what she didn't like (contrast) about those relationships.


Janice made her contrast list on Side A. She recalled three past relationships during this exercise and took a couple of days to build her list.


Janice read each item on her list and asked herself "So, what do I want?" After she wrote the answer on Side B, she struck a line through the matching contrast on Side A.

Note: In our example we have listed 9 items on Janice's list. This exercise is most effective when you add as many items as possible to your contrast list (50-100 items). The more contrast you identify, the more clarity you'll generate.


Excerpted from Law of Attraction by Michael Losier Copyright © 2007 by Michael Losier. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Table of Contents

What Others Are Saying About This Book 3

A Brief History of the Law of Attraction 5

You're Already Experiencing the Law of Attraction 7

The Science of the Law of Attraction 9

Making Reference to the Law of Attraction 11

Positive and Negative Vibrations 13

Non-deliberate Attraction 17

Observing Sends a Vibration 19

Understanding the Significance of Your Words 21

Words, Words, Words 21

Why Is There Such an Emphasis on Words? 21

Words That Are Causing You to Attract What You DON'T Want 22

Resetting Your Vibration 27

Deliberate Attraction 29

The 3-Step Formula for Deliberate Attraction 30

Step 1 Identify Your Desire 30

Step 2 Give Your Desire Attention 30

Step 3 Allow It 30

Step 1 Identify Your Desire 31

What is Contrast? 31

Is Contrast Helpful? 31

Why Is It Important to Identify Contrast? 33

How Long Is Briefly? 35

Your Goal is to Limit Contrast in All Areas of Your Life 37

The Clarity Through Contrast Process 38

Step 2 Give Your Desire Attention 51

Giving Attention Increases Vibration 51

What am I Including in My Vibrational Bubble? 52

Am I Including It or Excluding It From My Vibrational Bubble? 53

Two Tools for Raising Your Vibration to Fuel Your Desire 57

Tool #1 Rewording Your Affirmations to Make Them Feel Better 61

Tool #2 The Desire Statement Tool 62

How to Create Your Desire Statement 69

Step 3 Allow It 73

It's All About Allowing 73

The Allowing Game 76

Where Does Doubt Come From? 81

What is a Limiting Belief? 81

How Can You Identify Your Limiting Beliefs? 81

A Tool to Help You Allow 83

Formula for Creating Allowing Statements 84

How to Create Your Own Allowing Statement 88

More Tools to Help You Allow 91

Tool #1 Celebrate the Proof (Evidence) 93

Tool #2 Record Proof of the Law of Attraction 95

Tool #3 Appreciation and Gratitude 99

Tool #4 Use the Expression, "I'm in the Process of..." 101

Tool #5 Use the Expression, "I've Decided..." 102

Tool #6 Use the Expression, "Lots Can Happen..." 103

Tool #7 Ask for Information 104

Tool #8 Make Yourself an Attraction Box 105

Tool #9 Create a Void or Vacuum 106

Tool #10 Allow the Law of Attraction to Figure It Out 107

Putting It All Together 110

Beyond the 3-Step Formula 111

Become More Abundant and Attract More Money 113

Tools for Including the Vibration of Abundance in Your Vibrational Bubble 116

Tool #1 Record Evidence of Your Abundant-ness 116

Tool #2 Always Say Yes to Money 119

Tool #3 Hold Onto That Check 119

Relationships and Your Vibration 121

Your Negative-Nelly 123

How to HOLD Your Positive Vibration 124

Attracting Your Ideal Relationship 125

Tip #1 Don't tell anyone your date was a flop! 127

Tip #2 Build your Contrast list 127

Tip #3 Move on if it doesn't feel right 127

Tip #4 Tell why it matches 127

Parents and Teachers: Learn How to Teach the Law of Attraction to Children 129

Tools for Teaching the Law of Attraction to Children 133

Tool #1 Magnetic Board Game 133

Tool #2 On-Off Light Switch Poster 133

Tool #3 The Secret-Question Reminder 134

Tool #4 Family or Group Meeting 134

Putting It All Together 136

Staying Connected to the Message of the Law of Attraction 137

Support and Resources 137

References and Suggested Reading 138

Special Appreciation 139

Excerpt from Law of Connection 141

About the Author 151

What People are Saying About This

Tony Serra

From the author of The Purpose of Your Life and When Life Changes, Or You Wish It Would:
I recently read your book, Law of Attraction, and I created some desire statements for myself based on your formulas. One of them was for an ideal job. I started this in July and I would like to report that I start my new job this Monday. To make a long story short, I gained more than I ever expected in my job search and I'm very excited and happy about this especially since I was unemployed for exactly one year. So I'm writing to express my wholehearted thanks to you. I don't feel that I can thank you enough. I really appreciate the work you are doing; I've been spreading the word to everyone I know. Thanks again, Michael!

Maria Lesetz

From a certified life coach for doctors and motivational speaker:
I have been a student of Law of Attraction for quite some time now; however, it is only through Michael Losier's teachings that I have finally "get it," applied it and have seen AMAZING results in such a short period of time! I have been using the contrast to clarity exercise, along with celebrating all the abundance that comes my way each and every day. Because of how positive I feel more often, I have attracted 2 radio show interviews, won the lottery, got more clients and customers into my business and feel SOOOO excited about all that is still "on its way"! Michael's style of teaching is light-hearted, fun, energetic and simple, yet very POWERFUL! Thank you, Michael!

Tammy Czarzasty

From a senior sales director, Mary Kay Cosmetics:
From the moment I heard Michael on the first telelcass I knew that I was hearing something that would be life-changing for me. Through his continued teachings I am excelling and happier than ever. I've incorporated Michael's teachings in my training and the consultants in my Mary Kay business have had measurable success. What a thrill to know we have more control over our future than we might have originally thought through the applied teachings of Law of Attraction. I am so grateful to have had the opportunity to learn so much from Michael through his teleclasses, his book Law of Attraction and his audio library. Thanks so much Michael!

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Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't 3.6 out of 5 based on 0 ratings. 35 reviews.
wannaread More than 1 year ago
If you only read one book this summer, Michael Losier's Law of Attraction should be the one! Other books have told us about the "secrets" to financial and life success. This one tells you how to apply the secrets to make them really work. He helps us understand the negative signals we may be sending out without realizing it and how to "rewrite" our thoughts into positive forces that attract the very things we want! He also helps us realize that we can't have success until we know in clear detail what it is we really want! This book is easy to read, understand and apply the concepts. The examples are well organized and well written. Teens would enjoy this book as a great place to start working on positive and successful endeavors. Most adults should be able to spot behaviors they've been doing for years that sabotage success. A life-altering excercise!!
After2012 More than 1 year ago
Once you've heard any of the Attraction Laws' CDs, don't waste your money on anymore since they all are based on the same principle.
Guest More than 1 year ago
This is one of the most powerful tools I have come across in the personal development realm. Michael Losier is concise, to the point and makes it easy to follow the principles laid out. If you want to get to another level in your life whether, business, financial, relationship or other, this and 'Understanding: Train of Thought' are the books for you.
Anonymous More than 1 year ago
This book doesn't break new ground, but it is clearly and concisely written in positive, upbeat text. For those who believe in positive thinking, the law of attraction, but are not into earth-muffin speak, this book takes a very practical and efficient approach. Wearing Birkenstocks when reading is completely optional.
Desert-Lady More than 1 year ago
It is easy to read and inspired me to be more positive. Haven't won the lotto yet but more good things happening. It makes sense and think you will enjoy it.
Anonymous More than 1 year ago
Over simplified and trite
ohiojaime More than 1 year ago
I bought this book to get a beginners idea of what the laws of attraction are and it was great for that. It will help to inspire but is not super New Age to the point where i couldn't buy into it.
Guest More than 1 year ago
If you think reading this book will suddenly make you rich, happy, etc you are wrong. It's a load of crap. Try working for success. Want to be happy? See a therapist...
Guest More than 1 year ago
I bought Losier's book with 'Nexus' by Morrison and Singh and like the insights in both books. NEXUS is a personal story about people trying to overcome negative thinking at a yoga camp so it goes well with Losier's book. 'Law of Attraction' by Michael Losier has the same title as 'The Law of Attraction: The Basics of the Teachings of Abraham' by Jerry and Ester Hicks but they are two separate books. The book by the Hicks is way more metaphysical than this book. Both of them deal with the Law of Attraction. The basic idea behind that law is that 'like attracts like' - the thoughts you put out into the universe multiply and are reinforced. When you send out negative thoughts you are creating that vibration around you - same goes for positive thoughts. We all know being positive often creates better results and offers a better change of achieving our goals in life. Losier gives practical steps to help you clarify your goals and work towards them.
indrawarman on LibraryThing More than 1 year ago
with the background in NLP teaching (NLP=Neuro Linguistic Programming), this author is successfully show to us how to implement the Law of Attraction in our daily life practically.With the spreadsheet he suggested, where we can locate our problem, our automatic reaction, and our ideal reaction which we actually wanted to be happened, it's so helpful to see the big picture of our whole life problem, and hence we have a road map of our individual's remarkable book that I never hesitate to recommend, especially to all of my close friends. don't mis it.
laws on LibraryThing More than 1 year ago
I read this book in one sitting and found it to be a review of somethings I already knew and am trying to implement in my life.I firmly believe that one attracts into life the signals they send out whether positive or negative.It is important to ask yourself and state what do I want?Excellent examples and exercises of which extra worksheets can be printed out at the
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