Leading: Learning from Life and My Years at Manchester United

Leading: Learning from Life and My Years at Manchester United

by Alex Ferguson, Michael Moritz

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From the winningest soccer coach ever, best known for 27 triumphant years with Manchester United, comes the book that decodes the key tools he used to deliver sustained success on and off the field.

After an astonishing career-first in Scotland, and then over 27 years with Manchester United Football Club, Sir Alex Ferguson analyzes the pivotal leadership decisions of his 38 years as a manager and, with his friend and collaborator Sir Michael Moritz, draws out lessons that anyone can use in business and life to generate long-term transformational success.

From hiring practices to firing decisions, from dealing with transition to teamwork, from mastering the boardroom to responding to failure and adversity, Leading is as inspiring as it is practical, and a go-to reference for any leader in business, sports, and life.

Product Details

ISBN-13: 9780316268097
Publisher: Hachette Books
Publication date: 10/06/2015
Sold by: Hachette Digital, Inc.
Format: NOOK Book
Sales rank: 692,879
File size: 68 MB
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About the Author

Sir Alex Ferguson is a former Scottish player and manager who managed Manchester United from 1986 to 2013. His time at the club has led to Ferguson being regarded as one of the most successful, admired and respected managers in the history of the game. On May 8, 2013, Ferguson announced his retirement as manager of Manchester United. During his 27 years at the club, he won 38 trophies, including 13 Premier Leagues and two UEFA Champions League titles.

Sir Michael Moritz is a Welsh venture capitalist and chairman of Sequoia Capital, and a former member of the board of directors of Google. He is a former journalist with Time Magazine and author of the first history of Apple, The Little Kingdom. He lives near San Francisco, CA.

Table of Contents

Introduction 1

1 Becoming Yourself 9

Listening 11

Watching 17

Reading 21

2 Recognising Hunger 25

Discipline 27

Work Rate 37

Drive 46

Conviction 49

3 Assembling the Pieces 59

Organisation 61

Preparation 62

Pipeline 75

4 Engaging Others 85

Teamwork 87

Captains 102

5 Setting Standards 109

Excellence 111

Inspiring 118

Complacency 132

6 Measuring People 141

Job Hunting 143

Networking 148

Firing 155

7 Focus 161

Time 163

Distractions 167

Failing 178

Criticism 191

8 Owning the Message 197

Speaking 199

Writing 211

Answering 213

9 Leading Not Managing 223

Owners 225

Control 235

Delegation 238

Decision-making 242

10 The Bottom Line 249

Buying 251

Frugality 255

Compensation 263

Negotiation 271

Brokers 276

11 Business Development 283

Innovation 285

Data Overload 291

Confidentiality 297

12 The Relevance of Others 303

Rivalries 305

Global Markets 310

13 Transitions 321

Arriving 323

Leaving 328

Fresh Challenges 338

Epilogue 345

Acknowledgements 387

Picture Acknowledgements 388

The Data Room

The Archive

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