Become a Digital MasterNo Matter What Business You’re In
If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainmentthink again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know itincluding your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?
In Leading Digital , authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industriesfrom finance to manufacturing to pharmaceuticalsare using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn:
How to engage better with your customers
How to digitally enhance operations
How to create a digital vision
How to govern your digital activities
The book also includes an extensive step-by-step transformation playbook for leaders to follow.
Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
|Publisher:||Harvard Business Review Press|
|Product dimensions:||6.10(w) x 9.30(h) x 1.10(d)|
About the Author
George Westerman is a Research Scientist in the MIT Initiative on the Digital Economy. His research and teaching help senior executives drive competitive advantage with digital technology. He is coauthor of two award-winning books: The Real Business of IT (2009) and IT Risk (2007).
Didier Bonnet is a Senior Vice President at Capgemini Consulting, where he serves as Global Practice Leader and heads Capgemini Consulting’s Digital Transformation program. He has more than twenty-five years’ experience in strategy, internet economics, globalization, and business transformation for large corporations.
Andrew McAfee is Co-Director of the MIT Initiative on the Digital Economy. He has also held appointments at Harvard Business School and Harvard’s Berkman Center for Internet and Society. In 2008, McAfee was named number 38 on the Ziff Davis list of the “100 Most Influential People in IT.” He was also named one of the fifty most influential people in business IT, by Baseline Magazine . He is coauthor of The Second Machine Age (2014) and Race Against the Machine (2011), and the author of Enterprise 2.0 (2009).
Table of Contents
Introduction: Are You Ready? 1
1 What Is Digital Mastery? 9
Part I Building Digital Capabilities
2 Creating a Compelling Customer Experience 29
3 Exploiting the Power of Core Operations 47
4 Reinventing Business Models 73
Part II Building Leadership Capabilities
5 Crafting Your Digital Vision 97
6 Engaging the Organization at Scale 115
7 Governing the Transformation 133
8 Building Technology Leadership Capabilities 153
Part III Back at the Office: Leader's Playbook for Digital Transformation
9 Framing the Digital Challenge 175
10 Focusing Investment 189
11 Mobilizing the Organization 209
12 Sustaining the Digital Transformation 225
Epilogue: You Ain't Seen Nothin' Yet 245
Appendix: Digital Mastery Self-Assessment 251
About the Authors 291
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