Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

by Dan S. Kennedy


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dramatically different sea-change in the way new customers,
clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised.
It is a “change movement” that has established itself in over 136
different niches, business categories, industries and professions,
but is still also a “best kept secret”—its practitioners are in a “secret society.” It—and only it—offers real protection from commoditization,
Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague “ideas”, no fads. No BS! The makings of a system for your business’s sustainability and growth you can rely on. It is introduced to you in this important and timely book.
You have made a wise decision obtaining it. Bolt the door, put away the device and dig in!

Product Details

ISBN-13: 9781946633743
Publisher: Advantage Media Group
Publication date: 11/01/2018
Pages: 200
Sales rank: 333,613
Product dimensions: 6.10(w) x 9.00(h) x 0.80(d)

About the Author

is a celebrated direct marketing and direct-response advertising strategic advisor to countless companies grown from the ground up to tens of millions and even over a billion dollars. But his passion is for the Main Street small business owner; the butcher, baker and candlestick maker; the solo practitioner;
those he deems the unsung heroes of the economy. He is a multimillionaire serial entrepreneur himself, an author of more than twenty popular business books, and a sought after speaker whose career has included nine years on the #1
seminar tour in America, with audiences from fifteen thousand and up, repeatedly sharing those stages and others with celebrity entrepreneurs like Debbi Fields
(Mrs. Fields Cookies), Ben & Jerry, Donald Trump and Gene Simmons (KISS), former
US Presidents including Ronald Reagan, and top business speakers Zig Ziglar,
Brian Tracy and Tom Hopkins.

Table of Contents

Introduction: Learn the Secrets of the Most Successful Business Owners Who Have Created a Flood of New Customers, Clients, or Patients viii

Foundations of Magnetic Marketing

Chapter 1 What If Everything You've Ever Been Told About Growing a Business Was Wrong? 12

Chapter 2 Why Marketing Fails 26

Chapter 3 What Happens When You Attract Instead Of Chase? 42

Chapter 4 What This Actually Looks Like 52

Principles of Magnetic Marketing

Chapter 5 The Magnetic Marketing Triangle 74

Chapter 6 The 10 Foundational Rules 94

Building Your Magnetic Marketing System

Chapter 7 Your Magnetic Attraction System 112

Chapter 8 Your Magnetic Conversion System 124

Chapter 9 Your Magnetic Retention System 136

Chapter 10 Applying The Magnetic Marketing Systems 148

About the Author 163

Other Books Dan S. Kennedy 165

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