Marketing Kit For Dummies UK Edition

Marketing Kit For Dummies UK Edition

by Gregory Brooks, Ruth Mortimer

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Overview

If you have a great product to sell, you'll need to make sure people know about it. And smart, interesting marketing techniques can help you turn that great product into a profitable sale. This indispensable book-and-CD-ROM kit gives you the practical tools you need to implement effective marketing campaigns quickly and affordably. With ready-made forms and templates, the low-down on the latest online marketing trends, and specialised information for small business owners, you'll start seeing results right away.

Marketing Kit For Dummies, UK Edition covers:

Part I: Tools for Designing Great Marketing Programmes
Chapter 1: The Art of Marketing
Chapter 2: Boosting Your Business with Great Marketing
Chapter 3: Crafting A Breakthrough Marketing Plan
Chapter 4: Cutting Costs and Boosting Impact

Part II: Advertising Management and Design
Chapter 5: Planning and Budgeting Ad Campaigns
Chapter 6: Shortcuts to Great Ads

Part III: Power Marketing Alternatives to Advertising
Chapter 7: The Basics: Branding through Business Cards and Letterheads
Chapter 8: Essential Brochures, Catalogues, and Spec Sheets
Chapter 9: Planning Coupons & Other Sales Promotions
Chapter 10: Spreading the Word with Newsletters and Blogs
Chapter 11: Taking Advantage of Publicity

Part IV: Honing Your Marketing Skills
Chapter 12: The Customer Research Workshop
Chapter 13: The Creativity Workshop
Chapter 14: Writing Well for Marketing, Sales and the Web 
Chapter 15: Using Testimonials and Customer Stories

Part V: Sales and Service Success
Chapter 16: Mastering the Sales Process
Chapter 17: How to Close the Sale
Chapter 18: The Sales Success Workshop
Chapter 19: Dealing with Difficult Customers

Part VI: The Part of Tens
Chapter 20: Ten Great Marketing Strategies
Chapter 21: Ten Ways to Make Marketing Pay
Chapter 22: Ten Good Ways to Market on the Web

 

Note - CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

Product Details

ISBN-13: 9780470744901
Publisher: Wiley
Publication date: 12/02/2009
Pages: 424
Product dimensions: 7.44(w) x 9.25(h) x 0.95(d)

About the Author

Ruth Mortimer is an Associate Editor for Marketing Week magazine. Greg Brooks is Content Strategy Director at publishing company C Squared. Alexander Hiam, MBA, is a consultant whose clients include many Fortune 500 companies.

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Table of Contents

Introduction.

Part I: Tools for Designing Great Marketing Programmes.

Chapter 1: The Art of Marketing.

Chapter 2: Boosting Your Business with Great Marketing.

Chapter 3: Crafting a Breakthrough Marketing Plan.

Chapter 4: Cutting Costs and Boosting Impact.

Part II: Advertising Management and Design.

Chapter 5: Planning and Budgeting Ad Campaigns.

Chapter 6: Shortcuts to Great Ads.

Part III: Power Marketing Alternatives to Advertising.

Chapter 7: Branding with Business Cards, Letterheads and More.

Chapter 8: Creating Eye-Catching Brochures, Catalogues and Spec Sheets.

Chapter 9: Planning Coupons and Other Sales Promotions.

Chapter 10: Spreading the Word with Newsletters.

Chapter 11: Taking Advantage of Publicity.

Part IV: Honing Your Marketing Skills.

Chapter 12: The Customer Research Workshop.

Chapter 13: The Creativity Workshop.

Chapter 14: Writing Well for Marketing and Sales.

Chapter 15: Using Testimonials and Customer Stories.

Part V: Sales and Service Success.

Chapter 16: Mastering the Sales Process.

Chapter 17: Closing the Sale.

Chapter 18: The Sales Success Workshop.

Chapter 19: Dealing with Different Customer Personalities.

Part VI: The Part of Tens.

Chapter 20: Ten Great Marketing Strategies.

Chapter 21: Ten Ways to Make Marketing Pay.

Chapter 22: Ten Effective Ways to Market on the Web.

Appendix: About the CD.

Index.

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