This textbook provides students with a comprehensive and accessible introduction to the field of media studies. Written by two highly experienced lecturers, the volume covers media texts, media institutions and audiences and the media.
The authors offer a range of textual tools students might use as approaches to understanding the vast range of media texts. They examine the organizations which produce media texts and introduce readers to the dominant critical frameworks for understanding media industries, examining some of the key institutional debates in media studies. The section on audiences investigates the wide range of diverse perspectives on media audiences and the debates about the media and consumption.
Each chapter concludes with activities which encourage students to develop and apply critical approaches in contexts which develop their individual learning. The final section offers a set of techniques and case studies on methods of research which is specifically designed for undergraduate students.
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About the Author
Lisa Taylor is Senior Lecturer in Media and Cultural Studies at the University of Wolverhampton. She has extensive experience of teaching media studies on both further and higher education. She is currently undertaking research on the cultural space of gardens.
Andy Willis is a lecturer in Media and Performance at the University of Salford. He has considerable teaching experience in both further and higher education and has acted as Chief Examiner for the AEB 'A' level media studies. He is currently completing a book on American martial arts cinema and editing a collection of essays on film stars.
Table of Contents
Part I: texts.
1. How the Media Communicate.
2. Reading Media Images.
Part II: Institutions.
8. Approaches to Media Institutions.
9. Public Service Broadcasting and the Market.
10. Media Professionalism and Codes of Practice.
11. Independent Media..
Part III: Audiences.
12. Conceptualizing and Measuring Media Audiences.
13. The Effects of the Media on Audience Groups.
14. Contexts of Media Consumption.
15. Minority Audiences and the Media.
16. New technologies and Media Audiences.
17. Media Consumption and Social Status.
18. Public Participation in the 1990s.
Epilogue: Research Methods in Media Studies.