Non-Manipulative Selling

Non-Manipulative Selling


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Non-Manipulative Selling is used as the cornerstone in sales training programs of leading corporations such as General Electric, Xerox, and Bank of America. The concepts in this book have been featured in three films, a video training package, and a best-selling audiocassette album.

Product Details

ISBN-13: 9780671764487
Publisher: Touchstone
Publication date: 04/01/1992
Edition description: Revised
Pages: 276
Product dimensions: 5.50(w) x 8.43(h) x 0.70(d)

About the Author

Dr. Tony Alessandra helps companies build customers, relationships, and the bottom-line, and shows them how to achieve market dominance through specific strategies designed to outmarket, outsell, and outservice the competition. Dr. Alessandra is president of Online Assessments, ( a company that offers online assessments and tests; co-founder of, an online e-learning company; and Chairman of the Board of BrainX, a company that offers online digital accelerated-learning programs. He is a widely published author and was recognized by Meetings & Conventions Magazine as “one of America's most electrifying speakers,” Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985—and is a member of the Speakers Roundtable, a group of 20 of the world's top professional speakers.

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