Now, in his new book, Fisher shows how we can manage our complex social lives in an ever more chaotic world. His investigation encompasses topics ranging from swarm intelligence” to the science of parties and the best ways to start a fad. Finally, Fisher sheds light on the beauty and utility of complexity theory. An entertaining journey into the science of everyday life, The Perfect Swarm will delight anyone who wants to understand the complex situations in which we so often find ourselves.
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About the Author
Table of Contents
Patterns of the Perfect Swarm: Visions of Complexity in Nature ix
1 The Emergence of Swarm Intelligence 9
2 The Locusts and the Bees 23
3 Ant Logic 37
4 A Force in a Crowd 49
5 Group Intelligence: The Majority or the Average? 67
6 Consensus: A Foolish Consistency? 83
7 Crazes, Contagion, and Communication: The Science of Networks 105
8 Decision Rules OK? 133
9 Searching for Patterns: Imagination and Reality 155
10 Simple Rules for Complex Situations 167
Most Helpful Customer Reviews
As its title suggests, this lively book often makes its points with humor and wit. Physicist and author Len Fisher draws on laboratory experiments, observations of the natural world, well-known historical events, contemporary cases and examples from his own life, making a complex subject accessible. His book covers some ground that will be familiar from other books on group intelligence, collaboration and the wisdom of crowds, but the material on "swarm intelligence" is new. Fisher's numerous examples from all facets of nature provide highly fascinating case studies of group behavior. getAbstract recommends this book to professionals in marketing and strategy, and to trainers and readers who are interested in new ways of thinking.
The Perfect Swarm is one of a crop of books that explore the emerging scientific thinking of complexity and order. The subtitle `The Science of Complexity in Everyday Life' and the somewhat playful book title hint that this is one of the more populist books on the subject. Fisher covers a broad spectrum of subjects and around 30% of the book is devoted to an extensive list of notes which provide further avenues to explore for further information. Our natural instinct may be to believe that order is the product of control, after all it tends to be the way in which we engineer it. Seeing a flock of birds or shoal of fish, we might imagine that their synchronised behaviour results from a leader issuing commands to be observed by the followers. Fisher begins by describing how the seemingly complex behaviours we observe can be simulated by systems with remarkably simple rules followed by all participants, with no leadership role existing. For example shoals of fish can be simulated using only three criteria, avoidance, alignment and attraction. Fisher describes similar criteria to explain the behaviour of swarming bees, locusts and ants. In each case complex patterns emerge from simple rules with no need for the leadership structures we might expect to see. Particle swarm optimisation is a technique that combines the attributes found in nature and forms the basis for novel decision making techniques with surprisingly good performance. Fisher then examines how democracy has, perhaps through a process of unwitting evolution, adopted many of the techniques that we are now observing in nature. Though not as robust in its arguments as some of the books on the subject, it's an entertaining read and contains a number of valuable insights. The comprehensive notes and references make this an easy read that might provide pointers to a more rigourous exploration if the ideas take hold.