Real World Selling Strategies: The Art of the Selling
A good book on how to sell? Yes, but more importantly a book that teaches a system for communications. Learn a way to communicate that just happens to work in selling but in reality goes far beyond that. Haven't been able to read between the lines in verbal communications? No need to use guesswork to figure out what is being said. Communications will become clear and precise and sales calls will go from pitches to conversations. Conversations that can lead to more sales.
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About the Author
James Hayden is one of those people who was destined to be in sales. As a child, he loved selling anything door-to-door, and won many contests and prizes as a result. He also enjoyed attending Zig Ziglar and Tom Hopkins seminars with his mother, from whom he learned how to talk to anyone. Like Hal, learning how to sell was also a way to overcome shyness. As an adult, he has had tremendous success selling everything from giftware to multi-million dollar technology consulting, to mobile applications. His largest successes came after seventeen years in the business and by trial and error discovering the sales approach that is taught by Hal Thorsvig. He is presently an AVP of Zumobi, a partner in Fastwater Ventures and Hospitality Grapevine, an advisor to Hotelscan, and a board member of Western Washington University Leadership Institute. In his spare time, he climbs mountains, runs, practices yoga and hangs out with an amazing family.