The former CEO and bestselling author returns to help conservatives reach a broader audience and unlock the country’s full potential.
Since the 2006 publication of her New York Times bestseller Tough Choices, former Hewlett-Packard CEO Carly Fiorina has faced a new round of challenges. She ran for the Senate as a Republican in deep-blue California; battled breast cancer; suffered the loss of a step-daughter; and launched the Unlocking Potential Project, a new grassroots organization.
Now she has a message for those who worry about America’s future: Our wounds are self-inflicted. We have all the resources we need to prosper, but we don’t tap into them. By ignoring conservative principlesor failing to articulate those principles in ways that connect with regular peopleRepublicans have missed many opportunities to lead.
Fiorina believes that politics, like business, is primarily about people. She shows how conservatives can reach out across the usual barriers of gender, race, income, and party affiliation to craft a message that appeals to a wide range of Americans. Her book will be an important blueprint for conservatives as we approach the critical elections of 2016.
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About the Author
CARLY FIORINA is chairman of the American Conservative Union Federation and chairman of the Unlocking Potential Project. From 1999 to 2005 she was president and CEO of Hewlett-Packard, becoming the first woman CEO of a Fortune 20 company, and before that she spent nearly twenty years as a telecommunications executive. Her memoir, Tough Choices, was a New York Times bestseller. She and her husband live in Northern Virginia.
What People are Saying About This
Praise for Carly Fiorina's Tough Choices:
“A reminder of the undeniable courage and talents of one of the most notable business leaders—male or female—of recent years.”
“Her prose is fluid and her voice is authentic. Ms. Fiorina has waited a long time to tell her story, and she does so memorably.”
—The Wall Street Journal