Serious Business

Serious Business

by Third World


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Although it's filled with more pop than reggae, Serious Business represents a pivotal time for Third World. The talented group had spent the '70s and early '80s riding the precarious wave between roots reggae and pop-oriented, crossover reggae. Released in 1989, Serious Business announced the direction that Third World would take from then on. From the catchy, fluffy radio hit "Forbidden Love" to the gratuitous rap solo on "Theme From the Underdog," it's clear that the band chose the pop side and was making no apologies. "Same Old Song," a remake of the Four Tops classic, lends none of the innovation that reggae remakes usually add to standards, and the South African mbaqanga rhythms of "Take This Song" can't hide the weak attempt at creating a worldwide unity anthem, albeit with an overwhelming pop sensibility. "Reggae Ambassador," both the vocal and dub version, stands out as the album's most creative moment, showcasing Third World's easygoing melodies and fun-loving spirit.

Product Details

Release Date: 05/19/1989
Label: Polygram Records
UPC: 0042283695221
catalogNumber: 836952

Album Credits

Performance Credits

Third World   Primary Artist,Vocals,Background Vocals
Michael Brecker   Horn
Marva Hicks   Vocals,Background Vocals
Randy Brecker   Horn
Bunny Rugs   Guitar,Vocals
Michael "Ibo" Cooper   Bass (Vocal),Keyboards,Vocals
Steven "Cat" Coore   Guitar,Vocals,Tenor (Vocal)
Daddy-O   Rap
Richard Daley   Bass,Guitar,Bass Guitar
Mbongeni Ngema   Choir, Chorus
Noel "Scully" Simms   Percussion
Lanette Stevens   Percussion,Drums
Willie Stewart   Percussion,Drums
Lindiwe Dlamini   Choir, Chorus
Leleti Khumalo   Choir, Chorus
Thandi Zulu   Choir, Chorus
Baby Cele   Choir, Chorus
Thamsanqa Hlatshwayo   Choir, Chorus
Lindiwe Hlengwa   Choir, Chorus
Thandani Mavimbela   Choir, Chorus
Pat Mlaba   Choir, Chorus
Thandekile Nhlanhla   Choir, Chorus
Nhlanhla Ngema   Choir, Chorus

Technical Credits

Third World   Producer,Contributor
Thor Baldursson   Contributor
Carl Beatty   Engineer
Geoffrey Chung   Producer,Engineer
Daddy-O   Producer
Lamont Dozier   Composer
Lynford "Fatta" Marshall   Engineer
Kenny Gamble   Producer
Eddie Holland   Composer
Brian Holland   Composer
Lionel Job   Producer
Fatta Marshall   Engineer
Mbongeni Ngema   Director
Tony Prendatt   Producer
Michael Bays   Art Direction
Margery Greenspan   Art Direction
John Clementson   Illustrations
John "Bugs" Parkinson   Engineer

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