Social Enterprise: Developing Sustainable Businesses

Social Enterprise: Developing Sustainable Businesses

by Frank Martin, Marcus Thompson




Social enterprises are dynamic businesses with a conscience working in the UK and internationally to deliver lasting social and environmental change.

Well known social enterprises include Cafedirect, The Big Issue, The Co-operative Group, the Eden Project and Jamie Oliver's Fifteen, but there are thousands more operating in a wide range of industries from farmers' markets and recycling companies to transport providers and childcare.

This landmark text considers how a social enterprise can sustain and develop its activities, and compares the way we measure success in social organisations to other forms of business. Social Enterprise is an ideal resource for all students and entrepreneurs who want to make business and society better.

Key features:

• Real-world case studies and mini-examples demonstrate the realities of creating and running a social enterprise
• Quotations from active social entrepreneurs reveal the challenges and inspirations specific to this area of the economy
• Clearly defines social ventures and their role in societies and economies
• A companion website featuring web-links and support materials

Social Enterprise is recommended for students on Business Studies degrees, MBAs and those studying civic or community enterprise, as well as practitioners and lecturers.

Product Details

ISBN-13: 9780230203723
Publisher: Macmillan Education UK
Publication date: 04/13/2010
Edition description: 2010
Pages: 272
Product dimensions: 6.10(w) x 9.20(h) x 0.70(d)

About the Author

FRANK MARTIN is Senior Teaching Fellow in the Entrepreneurship Centre at the University of Stirling, UK. He has published widely, especially on entrepreneurship and regional development, and contributed to a number of books including Understanding Enterprise, Entrepreneurship and Small Business with Ken O'Neill, Simon Bridge and Stan Cromie (Palgrave, 2008).

MARCUS THOMPSON currently teaches Entrepreneurship at the University of Stirling, UK, on a part-time basis. He has helped to develop a number of programmes for the Scottish Enterprise Foundation and has also worked for the Entrepreneurship Centre in developing entrepreneurship courses in Uganda. Marcus runs a small consultancy company, Contract Marketers Scotland, which specialises in international research, customer surveys and electronic marketing, and rural enterprise and development.

Table of Contents

list of figures vi

list of tables vii

list of examples viii

list of minicases ix

preface x

acknowledgements xii

1 what is social enterprise? 1

2 starting a social enterprise 25

3 the management and the theory 47

4 social entrepreneurs|75

5 building an enterprise 105

6 growing pains 127

7 marketing for social enterprises 151

8 the changing roles of social enterprises 177

9 enterprising social organizations 205

10 recipes for success 233

index 243

What People are Saying About This

From the Publisher

This is a welcome addition to an area of growing interest and importance. Not only does the book cover all the major areas of interest, it has valuable mini cases that lend insight and each chapter has useful revision questions to aid student understanding.' - Professor Paul Burns, Professor of Entrepreneurship and Dean, The Business School, University of Bedfordshire, UK

'This book provides a comprehensive and well researched guide for current and aspiring social enterprise leaders alike. It is worth paying attention to the international case study examples, which are particularly illuminating.' - Matt Jarratt, Social Enterprise London, UK

'This valuable text on social enterprises is well-written, clearly structured and informative. It serves as an excellent guide on how to create and maintain sustainability - emphasising the role of the social entrepreneur. It is supported by interesting case studies and examples. It should have considerable appeal to all actual and aspiring social entrepreneurs as well as to students seeking to understand or engage in this emerging field. The authors are to be congratulated on complementing the existing literature' - Ken O'Neill, Chair in Entrepreneurship and Business Development at the University of Ulster, Northern Ireland

'A thorough introduction to social enterprise. Highly readable, presenting many of the current debates and dynamics in the sector and exploring pertinent issues for social enterprises on the road to sustainability. A valuable addition to the growing body of knowledge in this area.' - Ranjit Bansal, Social Enterprise West Midlands, UK

'An excellent and much needed publication. We can no longer ignore the importance or potential of social enterprise. Increasing world wide interest in social enterprise recognises that we cannot afford to create wealth through enterprise that is divorced from our social objectives, our common values of equality and justice and our desperate need to preserve a sustainable planet.

Neither can we underestimate the complexity and subtlety of the movement we have started. Social enterprise is not business nor is it community development. It is a new discipline where the rules are being made daily by practitioners, activists and 'social entrepreneurs'.

The time has come for us to consolidate our knowledge and share our experiences. The time has come for Academic world to value and foster our new methods of management and governance. The time has come for a book such as this.' - Cliff Southcombe, Managing Director, Social Enterprise Europe Ltd

'This book provides the sort of knowledge about social enterprise that students need. The material is well explained, but also makes clear the many paradox in enterprises that want to be social. The book addresses the demand from students who plan to make a difference in society.' - Professor Alistair R Anderson, The Robert Gordon University, UK

'Social Enterprise is the business model of the future; it is refreshing to see the balance between the entrepreneur and the organisation so well developed in this excellent book which will surely become a valuable resource both for the theory and practice of social entrepreneurship.' - Neil McLean, Director, Social Enterprise Academy, UK

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