This core adoptable textbook equips students with the tools needed to create and manage a successful social enterprise and provides an excellent balance between theory and practice. Taking a highly engaging and focused approach, Social Entrepreneurs explores what it takes for entrepreneurs to translate their ambition and vision into an organisation that is targeted and socially meaningful. This new second edition shows how theories, models and concepts within entrepreneurship, business strategy and international marketing can be adapted to create high-impact social ventures that will deliver both positive impact and commercial success.
Written by a team of experienced instructors and researchers, Social Entrepreneurs is ideal for students taking social entrepreneurship and social enterprise modules at undergraduate, postgraduate and MBA level. This textbook is also an essential companion for existing ventures to scale up and increase social impact locally, nationally or internationally.
|Publisher:||Macmillan Education UK|
|Edition description:||2nd ed. 2017|
|Product dimensions:||6.14(w) x 9.21(h) x (d)|
About the Author
Marcus Thompson is a teaching fellow at Aberdeen University Business School, UK, specialising in business strategy and entrepreneurship.
Suzanne Mawson is Lecturer in Entrepreneurship and Enterprise at the University of Stirling, UK.
Frank Martin is a former teaching fellow at the University of Stirling, UK, and the founder of Performance Through People International (PTPI).
Table of Contents
1. What Makes a Social Venture Special?.- 2. The Nature of Social Entrepreneurs.- 3. Starting a Social Venture.- 4. Marketing for a Social Venture.- 5. Social Venture Income Streams.- 6. Thinking Internationally.- 7. Disruptive Thinking, Creativity and Social Innovation.- 8. Scaling up for Success.- 9. Assessing Impact.