Much more than a grammar and punctuation handbook, the renowned FranklinCovey Style GuideTM helps you:
• Produce documents that reflect quality writing standards.
• Access more than 110 topics from A to Z, covering everything from document design, graphics, and parts of speech to punctuation, sentence style, and word choice.
• Create documents from start to finish and avoid writer’s block.
• Write effective letters, memos, and resumés with the help of more than 30 model documents.
• Design effective, understandable graphics that enhance and convey your message.
• Discover and prioritize information.
FranklinCovey is a leading provider of leadership, personal productivity, and effective communication workshops. Two programs—Writing Advantage™ and Technical Writing Advantage™—help you learn how to write documents that achieve the results you expect. Both workshops feature the FranklinCovey Style Guide.
NEW IN THE FIFTH EDITION
The most current guidelines on email, information management, and online documentation. Learn how to manage the flood of email coming at you and get results from the email you send. Find out how to add distinctiveness and power to your online presence.
Updated best practices for graphics. Here’s the best current thinking on visuals for documents and presentation, charts, color, illustrations, maps, photos, and tables, including all-new examples.
Guidance on global English.There is a new section on English as a second language for business professionals, as well as updated guidance on international business English.
Valuable new insights for knowledge workers.Learn new ways to think and process information better in updated sections on thinking strategies and the writing process, as well as practical guidance for managing projects and meetings.
Model documents for today. As email has overtaken traditional business letters and memos, you need new models to follow. See the Model Documents section for updated samples of sensitive emails, reports, proposals, procedures, and resumés.
Everything in this fifth edition has been updated to help you meet the communication challenges of the high-tech, high-demand business world of today.
|Publisher:||Franklin Covey Company|
|Product dimensions:||8.41(w) x 10.87(h) x 0.92(d)|
About the Author
In 1996, Stephen R. Covey was recognized as one of Time magazine's 25 most influential Americans and one of Sales and Marketing Management magazine's top 25 power brokers.
Dr. Covey is the author of acclaimed books, including the international bestseller, The 7 Habits of Highly Effective People which has sold more than 20 million copies in 38 languages throughout the world. Other bestsellers authored by Dr. Covey include First Things First, Principle-Centered Leadership, The 7 Habits of Highly Effective Families, and The 8th Habit: From Effectiveness to Greatness.
Dr. Covey’s most recently released books include Everyday Greatness: Inspiration for a Meaningful Life (2006), The Leader in Me: How Schools and Parents Around the World Are Inspiring Greatness, One Child at a Time (2008), Predictable Results in Unpredictable Times (2009), Great Work, Great Career (2009), and The 3rd Alternative.
Dr. Covey is co-founder and vice chairman of FranklinCovey, the leading global professional services firm with offices in 123 countries. FranklinCovey shares Dr. Covey’s vision, discipline and passion to inspire, lift and provide tools for change and growth of individuals and organizations throughout the world.
Dr. Covey holds a BS in Business Administration from the University of Utah in Salt Lake City, an MBA in Business Administration from Harvard University, and a doctorate from Brigham Young University. He has also received 10 honorary Doctorates. He has made teaching principle-centered living and principle-centered leadership his life’s work.
Dr. Covey lives with his wife Sandra in Provo, Utah. He is the father of nine, a grandfather of 52 and great-grandfather of four.
Date of Birth:October 24, 1932
Date of Death:July 16, 2012
Place of Birth:Salt Lake City, Utah
Place of Death:Idaho Falls, ID
Education:B.S., University of Utah, 1950; M.B.A., Harvard University, 1957; Ph.D., Brigham Young University, 1976
Table of Contents
Improving Communication Quality iii
Author Acknowledgements ix
Using the Reference Glossary (Introduction) 2
Bias-Free Language 25
British English 34
Compound Words 63
Editing and Proofreading 71
Electronic Mail 74
English as a Second Language 82
Exclamation Marks 88
False Subjects 89
Graphics for Documents 97
Graphics for Presentations 103
Intellectual Property 134
International Business English 137
Key Words 144
Managing Information 167
Mathematical Notations 177
Meetings Management 179
Numbering Systems 194
Online Documentation 197
Page Layout 210
Project Management 246
Question Marks 258
Quotation Marks 259
Redundant Words 262
Scientific/Technical Style 278
Signs and Symbols 286
Strong Verbs 296
Tables of Contents 311
Thinking Strategies 314
Units of Measurement 324
Word Problems 328
Word Processing 340
Wordy Phrases 345
Writing and Revising 347
Using Model Documents (Introduction) 358
Response: With Information and Directions 359
Response: To a Concerned Customer 360
Response: To a Complaint 362
Complaint: With a Request for Action 363
Complaint: With a Tactful Request for Aid 364
Employment Reference 366
Employment Verification 368
Bid Solicitation 369
Sales: With a Soft Sell 370
Sales: Template/Mail Merge 373
Customer Service 374
Request: For Clarification of a Problem 378
Summary: For an Executive Audience 380
Proposal: To an Antagonistic Audience 382
Request: With Informal Instructions 384
Technical: With a Recommendation 387
Status Report: With an Outcome Orientation 389
Safety: With a Mild Reprimand 390
Personnel: With Suggested Procedures 391
Response: With Instructions 392
Transmittal: For Attachments 394
Resume: Problem-Solution Format 395
Resume: Performance Format 396
Resume Cover Letter 397
Job Description 400
Executive Summary: For a Proposal (Financial Services) 401
Executive Summary: For a Proposal (Training) 402
Executive Summary: For an Audit 404
Marketing Fact Sheet 405
Mission Statement 406
Procedure: For a Business Process 408
Procedure: For a Technical Process 411
Technical Report 415
Web Page: With Informative Content 419