Written by three leading academics in the field, this core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of ‘technopreneurship’. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.
This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on business and management degrees, as well as for those studying similar modules on engineering, science and computing programmes.
|Publisher:||Macmillan Education UK|
|Product dimensions:||6.20(w) x 9.10(h) x 1.10(d)|
About the Author
Dr. Natasha Evers is Lecturer of Marketing at the J.E. Cairnes School of Business and Economics at the National University of Ireland, Galway (NUIG). Her research and teaching interests include international entrepreneurship, international marketing strategies of SMEs and the commercialization of innovation in new firms. She has published in international journals such as Journal of International Marketing, International Marketing Review, Entrepreneurship and Regional Development, Journal of International Entrepreneurship, the International Journal of Entrepreneurship and Innovation Management, the Journal of Innovative Marketing and the Journal of Small Business & Enterprise Development.
Dr. James Cunningham is the Director of the Whitaker Institute at NUI Galway and is a senior lecturer in strategic management at the J.E. Cairnes School of Business and Economics, NUI Galway. His research and teaching intersects the fields of strategic management, innovation and entrepreneurship. His core research interests focus on principal investigators, university research commercialisation, technology transfer offices strategy process, entrepreneurial universities, technology entrepreneurs new venture formation and academic entrepreneurship. His published in journals such as Long Range Planning, Journal of Technology Transfer, Business Strategy Review and he is an Editorial Board member of the Journal of Technology Transfer. Awards for this research include five best paper awards as well as national and international awards for case writing.
Dr. Thomas Hoholm is Associate Professor at the BI Norwegian Business School in Oslo, Norway. He is teaching entrepreneurship and innovation management, particularly focusing on entrepreneurial management, entrepreneurial growth, and the management of innovation in firms and industrial networks. He has been a visiting researcher at Lancaster University Management School and at UC Berkeley dept of Sociology. He has published in journals such as Human Relations, Management Learning, European Journal of Innovation Management, and Industrial Marketing Management. His book "The Contrary Forces of Innovation: An Ethnography of Innovation in the Food Industry" was published by Palgrave Macmillan in 2011.
Table of Contents
PART I: ENTREPRENEURSHIP, INNOVATION AND POLICY 1. Smart Economies, Innovation and Entrepreneurship.- 2. Research and Technology Transfer from Universities to Business.- 3. Technology Entrepreneurs and New Technology Ventures.- PART II: CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION 4. Innovation and Diffusion of Technology in Products and Services.- 5. Managing Intellectual Property for New Venture Development.- 6. The Business Model and Business Plan.- PART III: MARKET OPPORTUNITY AND STRATEGY 7. Market Validation and Research.- 8. Routes to Commercialisation and Pitching.- 9. The Marketing Strategy.- PART IV: GROWING AND MANAGING THE NEW VENTURE 10. Developing Teams and Building the Organisation.- 11. Internationalisation.- 12. Entrepreneurial Finance.
What People are Saying About This
The authors comprehensively outline effective approaches to marketing and selling innovations – important topics that have limited coverage in most of the existing texts on entrepreneurship. They have also done an excellent job in highlighting the two key elements of successful technology entrepreneurship, by emphasising both the processes needed to validate the market for the developed innovation/technology, and how to actually design the 'winning business model'.' - Olli Kuivalainen, Professor, International Marketing, Lappeenranta University of Technology, Finland
'This book is immensely comprehensive and superbly pulls together and applies a panoply of management frameworks to the 'process' of creating technology ventures in a way I've not seen before.'-Jeff Skinner, Executive Director of the Deloitte Institution of innovation and Entrepreneurship, London Business School, UK
'For the reader who wants to know how to do 'technology entrepreneurship' this book presents, in an accessible format, what we know about technology entrepreneurship. Contemporary examples illustrate the realities of technology entrepreneurship. The book provides practical advice on how those with technological knowledge might exploit this via entrepreneurship.'-Colm O'Gorman, Professor of Entrepreneurship, Dublin College University Business School, Ireland
'Reading Technology Entrepreneurship is a must for the students and scholars of entrepreneurship and the creators, guardians, policy makers and supporters of technology...This volume's rich combination of pedagogical, structural and informative components provides the concepts, tools and methods that concerned agents need to have, even if they are not currently and directly involved with technological entrepreneurship.'-Hamid Etemad, McGill University, Canada