The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

by Shoshana Zuboff

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The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior.

Shoshana Zuboff's interdisciplinary breadth and depth enable her to come to grips with the social, political, business, and technological meaning of the changes taking place in our time. We are at a critical juncture in the confrontation between the vast power of giant high-tech companies and government, the hidden economic logic of surveillance capitalism, and the propaganda of machine supremacy that threaten to shape and control human life. Will the brazen new methods of social engineering and behavior modification threaten individual autonomy and democratic rights and introduce extreme new forms of social inequality? Or will the promise of the digital age be one of individual empowerment and democratization?

Master or Slave? is neither a hand-wringing narrative of danger and decline nor a digital fairy tale. Rather, it offers a deeply reasoned and evocative examination of the contests over the next chapter of capitalism that will decide the meaning of information civilization in the twenty-first century. The stark issue at hand is whether we will be the masters of information and machines or its slaves.

Product Details

ISBN-13: 9781610395700
Publisher: PublicAffairs
Publication date: 01/15/2019
Sold by: Hachette Digital, Inc.
Format: NOOK Book
Sales rank: 49,967
File size: 4 MB

About the Author

Shoshana Zuboff is the Charles Edward Wilson Professor emerita at Harvard Business School and a faculty associate at the Berkman Center for Internet and Society at Harvard University. She joined HBS's faculty in 1981 and was one of the first tenured women at HBS and the youngest professor to receive an endowed chair. She received her PhD in social psychology from Harvard University and her BA in philosophy from the University of Chicago. Her previous book, In the Age of the Smart Machine, was characterized on the front page of the New York Times Book Review as "a work of rare originality." She has been a columnist for Fast Company and, and strategy+business magazine named Zuboff one of the eleven most original business thinkers in the world.

Table of Contents


1 Home or Exile in the Digital Future 3

Part I The Foundations of Surveillance Capitalism

2 August 9, 2011: Setting the Stage for Surveillance Capitalism 27

3 The Discovery of Behavioral Surplus 63

4 The Moat Around the Castle 98

5 The Elaboration of Surveillance Capitalism: Kidnap, Corner, Compete 128

6 Hijacked: The Division of Learning in Society 176

Part II The Advance of Surveillance Capitalism

7 The Reality Business 199

8 Rendition: From Experience to Data 233

9 Rendition from the Depths 255

10 Make Them Dance 293

11 The Right to the Future Tense 329

Part III Instrumentarian Power for a Third Modernity

12 Two Species of Power 351

13 Big Other and the Rise of Instrumentarian Power 376

14 A Utopia of Certainty 398

15 The Instrumentarian Collective 416

16 Of Life in the Hive 445

17 The Right to Sanctuary 475


18 A Coup from Above 495

Detailed Table of Contents 526

Acknowledgments 532

Notes 537

Index 665

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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power 4 out of 5 based on 0 ratings. 1 reviews.
Vietnam1968 More than 1 year ago
Alert about What Google and Facebook really do Zuboff explains the threats these two giants can do to us. Its about controlling us and being able to predict how we think. But the 525 page book could be condensed into half, because I think many of the explainations get repeated but in a more “wordy” explaination. After 300 pages I lost interest in what she had to convey.