The Case Against Reality: Why Evolution Hid the Truth from Our Eyes

The Case Against Reality: Why Evolution Hid the Truth from Our Eyes

by Donald Hoffman

NOOK Book(eBook)

$15.49 $26.23 Save 41% Current price is $15.49, Original price is $26.23. You Save 41%.
View All Available Formats & Editions

Available on Compatible NOOK Devices and the free NOOK Apps.
WANT A NOOK?  Explore Now

Overview

Can we trust our senses to tell us the truth?

Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. How can it be possible that the world we see is not objective reality? And how can our senses be useful if they are not communicating the truth? Hoffman grapples with these questions and more over the course of this eye-opening work.

Ever since Homo sapiens has walked the earth, natural selection has favored perception that hides the truth and guides us toward useful action, shaping our senses to keep us alive and reproducing. We observe a speeding car and do not walk in front of it; we see mold growing on bread and do not eat it. These impressions, though, are not objective reality. Just like a file icon on a desktop screen is a useful symbol rather than a genuine representation of what a computer file looks like, the objects we see every day are merely icons, allowing us to navigate the world safely and with ease.

The real-world implications for this discovery are huge. From examining why fashion designers create clothes that give the illusion of a more “attractive” body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion that spacetime is objective reality, The Case Against Reality dares us to question everything we thought we knew about the world we see.

Product Details

ISBN-13: 9780393254709
Publisher: Norton, W. W. & Company, Inc.
Publication date: 08/13/2019
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 272
Sales rank: 87,755
File size: 10 MB

About the Author

Donald Hoffman is professor of cognitive science at the University of California, Irvine. His writing has appeared in Scientific American and Edge, and his work has been featured in the Atlantic, Wired, and Quanta. He resides in Irvine, California.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews