Pub. Date:
FT Press
The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance / Edition 1

The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance / Edition 1

by Alison Davis, Jane Shannon
Current price is , Original price is $39.99. You

Temporarily Out of Stock Online

Please check back later for updated availability.

This item is available online through Marketplace sellers.


Two experienced HR communications consultants show how to dramatically improve the effectiveness of every HR message. HR professionals know their programs are pivotal to organizational success, but they also know how difficult it is to communicate those programs effectively. Hampered by legal restrictions, highly complex policies and programs, corporate politics, and old-fashioned notions about business communication, they create communications their audiences simply ignore. It needn’t be that way! Alison Davis and Jane Shannon present simple, powerful principles and techniques every HR professional can use, even those who’ve never been comfortable as writers. Davis and Shannon demonstrate how to treat employees as customers, and use the same strategies, tools, and care your company uses to sell its products or services. The authors help HR professionals understand their customers’ (and executives’) needs and motivations more clearly; package information to promote faster, better decision-making; and measure their effectiveness. They present specific solutions for safely eliminating unnecessary detail and jargon; explaining benefits, pay, and policies; improving recruiting, orientation, and outplacement communications; supporting retirement planning; and improving performance management.

Product Details

ISBN-13: 9780137061433
Publisher: FT Press
Publication date: 03/01/2011
Pages: 320
Product dimensions: 5.90(w) x 9.10(h) x 1.10(d)

About the Author

Alison Davis has served for 25 years as CEO of Davis & Company (, helping companies such as BNY Mellon, Georgia-Pacific, IKEA, Johnson & Johnson, MasterCard, and Merck reach, engage, and motivate employees. Davis is coauthor of Your Attention, Please and a weekly blog, “Insights,” at She frequently writes for leading business, communication, and HR publications, and was an online columnist for The New York Times. A sought-after speaker on communication issues, she is former President of the Council of Communication Management (CCM).

Jane Shannon, now an independent consultant (, spent much of her career as Vice President of HR Communication at Citibank. She then worked as a Senior Communication Consultant at Davis & Company and as a principal in the communication practice of William M. Mercer, Inc. Her clients have included Texaco, Barnes & Noble, Bank of America, and United Distillers & Vintners. She authored 73 Ways to Improve Your Employee Communication Program and has spoken at communication conferences hosted by the Council of Communication Management (CCM) and the International Association of Business Communicators (IABC). A few years ago, she returned to her alma mater, University of Missouri-Columbia, to teach in its Journalism School’s Visiting Professor Program.

Table of Contents

Acknowledgments xvii

About the Authors xix

Introduction 1

Part I: Taking a New Approach 9

Chapter 1: Know Your Employees 11

Chapter 2: Treat Your Employees Like Customers 27

Chapter 3: Plan and Manage Communication 39

Chapter 4: Frame Your Message 55

Chapter 5: Write Simply and Clearly 69

Chapter 6: Leverage Visuals 85

Chapter 7: Use the Right Tool for the Job 101

Chapter 8: Make Meetings Meaningful–and Support Managers 119

Chapter 9: Measure Effectiveness 135

Part II: Communicating in Key Situations 151

Chapter 10: Recruiting 153

Chapter 11: Orientation 167

Chapter 12: Policies 181

Chapter 13: Benefits 197

Chapter 14: Compensation 215

Chapter 15: Performance Management 231

Chapter 16: Saving for Retirement 249

Chapter 17: Leaving the Company 263

Endnotes 279

Index 281

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews