The Global Business Environment: Challenges and Responsibilities / Edition 4 available in Paperback
- Pub. Date:
- Macmillan Education UK
The new edition of this bestselling textbook provides a comprehensive introduction to the business environment, coherently integrating cross-disciplinary topics from sociology, politics and economics. Truly international in approach the book encourages students to explore multiple perspectives and scenarios to prepare them for the highly globalised business operations of today. Thoroughly updated with topical discussion of both SMEs and large MNCs, a core principle remains the book’s application to business. Enhanced by Janet Morrison’s characteristically clear, authoritative writing style, and an unrivalled range of learning features, the book offers all the tools to support skills development, critical thinking and academic engagement.
Ideal for undergraduate and MBA modules on the Business Environment or Business Contexts, the book is also be suitable for International Business modules that aim to offer an introduction to the issues of global economics, in the context of other environments.
|Publisher:||Macmillan Education UK|
|Edition description:||4th ed. 2017|
|Product dimensions:||7.40(w) x 9.60(h) x 1.00(d)|
About the Author
Janet Morrison, now retired, was formerly a Senior Lecturer at Sunderland Business School in the UK, where she enjoyed a long career in teaching, research, curriculum development and course administration. She taught international business modules at undergraduate and postgraduate levels, including International Business Environment, Management in a Global Environment, Japanese Business and the Social and Cultural Environment of International Business. She was programme leader for undergraduate international business degrees and the MBA in International Management.
Table of Contents
Introduction.- PART 1: BUSINESS IN THE GLOBAL ENVIRONMENT.- 1. The business enterprise in focus2. Globalization and the business environment.- PART 2: FRAMING THE BUSINESS ENVIRONMENT.- 3. Culture and societies.- 4. The global economic environment.- 5. The political environment: State and business actors.- 6. The legal environment.- PART 3: SHAPING INTERNATIONAL BUSINESS ACTIVITIES.- 7. International trade and globalization.- 8. Global finance.- 9. Technology and innovation.- PART 4: CONFRONTING GLOBAL CHALLENGES.- 10. Ecology and climate change.- 11. Ethics and social responsibility.- 12. Challenges and responsibilities: Towards a new perspective.
What People are Saying About This
In this excellent new edition, Morrison provides a beautifully written, comprehensive introduction to the business environment. Reorganised and updated, the text is now even more accessible, informative and thought provoking. It remains the best available foundation textbook for students studying any aspect of International Business' - Jennifer Lane Lee, University of Liverpool, UK
'An up-to-date, comprehensive and accessible textbook that fully meets the challenges of teaching international business' - David Sunderland, University of Greenwich, UK