The Rise of Corporate Publishing and Its Effects on Authorship in Early Twentieth Century America

The Rise of Corporate Publishing and Its Effects on Authorship in Early Twentieth Century America

by Kim Becnel

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This study examines the way that the modernization and incorporation of the American publishing industry in the early twentieth century both helped to foment the emerging late industrial cultural hierarchy and capitalized on that same hierarchy to increase readership and profits. More importantly, however, it attempts to trace the ways in which recently-introduced marketing techniques, reconceived ideas of audience, and new paradigms in author-publisher relations affected American writers of the 1930s and the literature they produced. Using case studies of authors chosen from various points on the spectrum of so-called high-, middle-, and lowbrow literature, the author demonstrates that, contrary to popular critical opinion, this new publishing landscape--dominated by big-business practices and strict categorizations of audiences, writers, and works--did not ruin or corrupt literature but in fact enriched our literary heritage by providing authors with inspiration and opportunity that they may not otherwise have had.

Product Details

ISBN-13: 9781135915544
Publisher: Taylor & Francis
Publication date: 12/06/2012
Series: Literary Criticism and Cultural Theory
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 160
File size: 439 KB

Table of Contents

Acknowledgments ix

Introduction 1

Chapter 1 The Book Business in the 1920s and 30s: The Modernization of Publishing and Its Effects on Authors 5

Chapter 2 Djuna Barnes: Highbrow Authors and the Business of Publishing 31

Chapter 3 Lloyd Douglas: Raising White Banners over Disputed Passages-Writing as Craft and Collaboration 55

Chapter 4 Pearl Buck's Other Gods: Authors as Public Intellectuals and Activists 81

Chapter 5 William Faulkner: Making Peace with the Middlebrow 103

Conclusion 125

Notes 127

Bibliography 135

Index 141

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