The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

by Eric Ries

Hardcover(New Edition)

$27.00 $30.00 Save 10% Current price is $27, Original price is $30. You Save 10%.
View All Available Formats & Editions
Choose Expedited Shipping at checkout for guaranteed delivery by Wednesday, September 18


Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.  

In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.

Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes  and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

Product Details

ISBN-13: 9781101903209
Publisher: The Crown Publishing Group
Publication date: 10/17/2017
Edition description: New Edition
Pages: 400
Sales rank: 145,025
Product dimensions: 5.80(w) x 8.40(h) x 1.60(d)

About the Author

Eric Ries is an entrepreneur and the author of the New York Times bestseller The Lean Startup, which has been translated into over thirty languages. He is the creator of the Lean Startup methodology, which has become a global movement in business, practiced by individuals and companies around the world.
He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including GE, where he partnered with them on the FastWorks program. Eric served as the Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.

Read an Excerpt

Chapter 1

Excerpted from "The Startup Way"
by .
Copyright © 2017 Eric Ries.
Excerpted by permission of Penguin Random House Audio Publishing Group.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth 5 out of 5 based on 0 ratings. 2 reviews.
Cahansen64 More than 1 year ago
Already a fan of Eric Ries from his earlier work, I eagerly picked up this book. In this book he discusses how companies, irrespective of their size, and he uses his work with General Electic as a potent example, can use the startup way when thinking about product development, flexibility in thinking and the willingness to seek alternative solutions to the tested and tried formula that has worked for many years or is ingrained in the thinking of the company. It is a potent reminder of why we shouldn't allow ourselves to become slaves to habit and open our eyes to new processes. I thoroughly enjoyed this book and it inspired me to changes in how we work inside our company.
summer_no9 More than 1 year ago
This book was an incredible writing and compelling to read with also had a fantastic tool and very helpful to maintain success. This book is an attempt to fill in the missing details. It offers proven techniques to rekindle an organization’s entrepreneurial spirit or prevent it from ever begin lost in the first place. I highly recommend to everyone must to read this book. “I received complimentary a copy of this book from Blogging for Book program for this review”.