The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!

The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!

by Dan S Kennedy

Paperback

$13.46 $14.95 Save 10% Current price is $13.46, Original price is $14.95. You Save 10%.
View All Available Formats & Editions
Choose Expedited Shipping at checkout for guaranteed delivery by Tuesday, August 27

Overview

Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.

In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget.

Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.

Product Details

ISBN-13: 9781440511844
Publisher: Adams Media
Publication date: 05/18/2011
Pages: 240
Sales rank: 473,206
Product dimensions: 5.40(w) x 8.40(h) x 0.70(d)

About the Author


Dan S. Kennedy is an expert on marketing and sales who has been writing and speaking about these topics for twenty years. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the United States and Canada. Every year he and his network of consultants help tens of thousands of entrepreneurs succeed.

Table of Contents

Preface ix

Notes & Acknowledgments xiv

Ultimate Marketing Plan Success Factor #1: Right Message 1

Ultimate Marketing Plan Success Factor #2: Presentation 23

Ultimate Marketing Plan Success Factor #3: Targets 37

Ultimate Marketing Plan Success Factor #4: Proof 53

Ultimate Marketing Plan Success Factor #5: Perception 73

Ultimate Marketing Plan Success Factor #6: Heat 81

Ultimate Marketing Plan Success Factor #7: Action 103

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews