Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.
In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget.
Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.
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About the Author
Dan S. Kennedy is an expert on marketing and sales who has been writing and speaking about these topics for twenty years. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the United States and Canada. Every year he and his network of consultants help tens of thousands of entrepreneurs succeed.
Table of Contents
Notes & Acknowledgments xiv
Ultimate Marketing Plan Success Factor #1: Right Message 1
Ultimate Marketing Plan Success Factor #2: Presentation 23
Ultimate Marketing Plan Success Factor #3: Targets 37
Ultimate Marketing Plan Success Factor #4: Proof 53
Ultimate Marketing Plan Success Factor #5: Perception 73
Ultimate Marketing Plan Success Factor #6: Heat 81
Ultimate Marketing Plan Success Factor #7: Action 103