The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!

The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!

by Dan S Kennedy

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Overview

New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers.

In this new edition of his top-selling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media, networking, and strategic memberships into a complete plan that will strengthen customer bases without breaking the budget.

Now with updated examples, marketing techniques, and contributions from experts, Kennedy offers an approach that catapults companies to the cutting edge.

Product Details

ISBN-13: 9781440514326
Publisher: Adams Media
Publication date: 04/18/2011
Sold by: SIMON & SCHUSTER
Format: NOOK Book
Pages: 240
File size: 3 MB

About the Author

Dan S. Kennedy is an expert on marketing and sales who has been writing and speaking about these topics for twenty years. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the United States and Canada. Every year he and his network of consultants help tens of thousands of entrepreneurs succeed.

Table of Contents

Preface ix

Notes & Acknowledgments xiv

Ultimate Marketing Plan Success Factor #1: Right Message 1

Ultimate Marketing Plan Success Factor #2: Presentation 23

Ultimate Marketing Plan Success Factor #3: Targets 37

Ultimate Marketing Plan Success Factor #4: Proof 53

Ultimate Marketing Plan Success Factor #5: Perception 73

Ultimate Marketing Plan Success Factor #6: Heat 81

Ultimate Marketing Plan Success Factor #7: Action 103

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