In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:
- Completely updated text and examples
- Great headline formulas
- New exercises to spark creativity
- The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
|Sold by:||SIMON & SCHUSTER|
|File size:||5 MB|
About the Author
Dan S. Kennedy has been writing sales letters for businesses for two decades. His newsletter The No B.S. Marketing Letter reaches a wide audience, and he speaks before thousands of people each year about techniques of selling and marketing.
Most Helpful Customer Reviews
There is a very good reason not to buy this book for your Nook. The letter examples are so small that they cannot be read. Most of the information given is very basic. A refund should be allowed for anyone who purchased it for a nook but that isn't allowed. Not a good policy. Lou