Time to Change: Contemporary Challenges for Haute Horlogerie

Time to Change: Contemporary Challenges for Haute Horlogerie

by Luana Carcano, Carlo Ceppi

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An insight into fine watchmaking that combines scientific rigor with industry expertise. Time to change is the first book to explore in depth the world of fine watchmaking from a 360Ą perspective. The book will help you to gain a comprehensive understanding of the unique rules to succeed in the market and the different values and cultures of fine watchmaking around the globe. Comprehensive and authoritative, it investigates every aspect of fine watchmaking, a core business of hard luxury, including: fine watch as a symbol with multiple meanings; Designing and implementing fine watchmaking strategies; Nurturing your company's profit engine; Learning from emerging, growing and mature markets; Facing upcoming challenges for local marketers and retailers; Fine watchmaking in the post-crisis landscape; Looking ahead to future challeng

Product Details

ISBN-13: 9788823871991
Publisher: Egea
Publication date: 02/08/2011
Sold by: eDigita
Format: NOOK Book
Pages: 412
File size: 5 MB

About the Author

Lecturer at Strategic and Entrepreneurial Department of SDA Bocconi School of Management. Her main interests, both academic and professional, relate to firms’ strategic management and international competitiveness, with a special focus on symbolic/luxury businesses. She is the author of several books - in Italian and in English - including Challenges for the Italian Boating Industry (Egea, 2010), Clock Builders and Time Tellers, with G. Corbetta (Egea, 2009), and Miti da sfatare nel gioiello (Egea, 2007).
He belongs to a family with historical links to watchmaking. From 1850 until the early 20th century, his family managed a watch retailer and supply warehouse. Since 1984, he has been part of the Italian subsidiary of Richemont. He started out with Ebel, before moving to Piaget. From 1993 to 2002 he was director of Cartier’s watch division in Italy. Since 2002, he is IWC brand manager for Italy. In 2008, he became a delegate for the Fondation de la Haute Horlogerie in Italy and Greece.

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