TV Advertising for Small Business

TV Advertising for Small Business

by Scott Walker

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The account executive made TV advertising sound like a great way to take your business to the next level. But your head is spinning from all the jargon. And will it really help you produce more sales? Before you sign on the dotted line find out more about ratings, TV ad costs, how to use classic TV ad techniques, types of TV spots, TV production and how to buy TV advertising like a pro.

Product Details

BN ID: 2940011146367
Publisher: Scott Walker
Publication date: 11/30/2010
Sold by: Smashwords
Format: NOOK Book
File size: 158 KB

About the Author

Equally experienced with small budgets and large campaigns, Scott Walker focuses on promotions for small businesses. Blending social media with traditional marketing techniques, he helps small businesses reach customers through multiple communications channels. Walker founded Due North Marketing Communications Inc. in 2004, returning to the private sector after nearly a decade of public service, including directing a $10 million annual health marketing program for the State of Michigan. Previously Walker enjoyed a career in broadcasting and instructed at the university level as an adjunct professor in broadcast news and marketing communications.

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TV Advertising for Small Business 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago